Aliza Jabès, as a young female entrepreneur, discovered NUXE in the early 1990s, a small formulation laboratory in Paris. Deciding to build from there a beauty brand which would encapsulate her belief in powerful natural ingredients along with the innovation from a pharmaceutical approach… and a little luxury for good measure.
“Fascinated by the unquantifiable power of plants, and convinced that the plant kingdom is the place to start when seeking out major new treatments, I focused on 5 fundamentals [nature, innovation, evaluation, accessibility and sensory experience] that, day after day, inspire my beauty philosophy and provide my focus for building the NUXE brand” – Aliza Jabès, Nuxe Founder.
The NUXE Laboratory is committed to prioritising ingredients with a natural origin and to selecting active ingredients from the plant kingdom. All NUXE products are formulated without parabens, mineral oil and ingredients containing animal extracts* (*excluding hive products). What’s more, the brand’s face products are all non-comedogenic, i.e. using them does not cause blemishes.
To ensure maximum safety and effectiveness, all of the French brand’s formulas are subjected to tests carried out under dermatological supervision by external laboratories approved by the Ministry of Research.
NUXE are at the forefront of cosmetic science. Thanks to their integrated Research and Development Lab, they have now filed over 45 patents for pioneering use of plants and the proven results that they achieve. In 2007 and 2011, Aliza Jabès and NUXE received industry awards bestowed on companies that make innovation their driving force... indisputable professional recognition of the NUXE Group's business model.
It isn’t just industry insiders that have fallen in love with NUXE, with over 168 consumer awards under their belts, over 5,000 points of sale in France alone. Distributed in nearly 60 countries, NUXE’s popularity continues to rise, with their sumptuous textures, delightful aromas and truly effective skincare constantly impressing.
The hero product that has become a must-have for many beauty fans is the Huile Prodigieuse. With a winning combination of precious oils, Vitamin E, Tsubaki oil, Sweet Almond, Camellia oil, Borage, Hazelnut, Macadamia and Argan, Huile Prodigieuse is a multi-use product to use all year round to nourish and protect your face, body and even your hair.
At the heart of NUXE's philosophy is respect for nature and their eco-attitude, striving to promote sustainability, and minimising their environmental impact through rigorous product formulations and improved packaging.
The skincare brand supports a number of environmental charities, one notably for bee conservation in the Vosges Mountains in eastern France. NUXE sponsor hives, aiming to create new colonies that will thrive in this environment and increase the bee population.
Honey is a key ingredient in the bestselling Rêve de Miel® range – delightfully translated as” Honey Dream”, this ultra-nourishing line is perfect for soothing dry skin. The creamy, long-lasting texture of the NUXE Rêve de Miel Lip Balm, along with the subtle taste of grapefruit, is truly luxurious and makes for the perfect introduction to the brand if you are new to NUXE.