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Pureology - About The Brand

Founded in California back in 2001, Pureology’s values of sustainability, integrity and purity are rooted in creating the highest quality hair care products whilst also protecting our planet. Every product is 100% vegan and paraben free, making them some of the most sought-after, environmentally friendly hair care products around.

Specialising in vegan colour care formulations, Pureology’s extensive range of products that revive and protect colour treated hair, are unrivalled. Formulated using natural ingredients and aromatherapy fragrances, Pureology’s shampoos, conditioners and intensive treatments add a touch of luxury to the everyday, without compromising the environment.

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Featured Products

Discover The Pureology Range

Specialising in colour care technology, Pureology are so confident that your colour treated hair will be protected and prolonged that they offer a money back guarantee.

Formulated with the innovative AntiFade Complex® which protects hair against damaging UVA and UVB sun rays and is bursting with antioxidants, the Pureology range ensures that your colour maintains its vibrancy between salon visits. Not only that, the highly concentrated formulas also ensure that you get up to 70+ shampoos, from just one bottle!

Pureology shampoos and conditioners boast a ton of innovative features such as;

  • ANTIFADE COMPLEX®
  • Pureology’s patented technology is infused into every formula to provide the highest protection against colour fade and to ensure colour vibrancy between salon visits. Featuring sunflower seed extract, UV filters and Vitamin E, every hair care product helps to prevent colour from fading whilst also ensuring lasting shine.

  • ZEROSULFATE®
  • Pureology’s sulphate free formulas ensure that hair is gently cleansed without stripping colour. Thanks to their unique blend of natural ingredients such as corn, coconut and sugar.

  • 100% Vegan Formulas
  • Pureology never tests on animals and every formula is free from animal-derived ingredients.

  • Concentrated Formulas
  • Pureology’s highly concentrated salon-size shampoos boast up to 70+ applications in a single bottle, so you can care for your hair for longer.

  • Dual-Benefit Formulas For All Hair Types
  • Dual-benefit formulas provide exceptional results. Not only do they always provide state-of-the-art colour protection, each product within the range also addresses an additional individual hair need. So whether you need the Hydrate range for dry locks, the Strength Cure range to repair damage or the Nanoworks Gold range for extra shine, there’s always a shampoo and conditioner duo designed to maintain your luscious hair and vibrant colour.

  • Mineral Oil and Paraben Free
  • All Pureology shampoo and conditioner formulas are both mineral oil and paraben free. So you can rest assured that they’re safe for you and the environment.

If within 4 weeks of the date of purchase you have been exclusively using a Pureology product and you are not satisfied with the performance of colour-retaining results, you will be entitled to a full refund. Please contact our Customer Services team for more information.

Championing sustainability is second nature to Pureology, that’s why their packaging is always 100% recyclable.