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About the Brand

We Are Paradoxx are creators of clean, conscious beauty. Set to disrupt the hair-care space and raise the expectations of consumers, the ethical brand brings simplicity and transparency to your regimen.

Founded by Yolanda Cooper in Ireland, the ‘paradoxical’ brand aims to offer powerful formulas that are kind to both your hair and the planet. A pioneer of green chemistry and adopter of a no-toxin policy, the brand does not use any parabens, PEGs, sulphates or mineral oils in its high-quality solutions.

We Are Paradoxx use up to 100% natural ingredients in all their formulations, from hydrating shampoos and conditioners to powerhouse treatments and scrubs.

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We Are Paradoxx’s products are 90% plastic-free. The brand uses aluminum, at an additional cost to itself, to help fight the war against plastic and reduce pollution. Unlike plastic, aluminum can be infinitely recycled without losing its grade or form – and lends itself to being reused.

The brand believes that all beauty products should be cruelty free. That’s why they’re PETA and Leaping Bunny approved vegan and cruelty-free. They never test on animals or use animal by-products in their formulations.

A member of the 1% For the Planet, the brand donates 1% of its annual revenue to environmental causes.

If there’s one We Are Paradoxx product you need to try – it’s the Hangover Hair Elixir. Blending Irish whiskey with argan and coconut oils, this hair saviour gives your locks beautiful shine and a much-needed boost to get it through a long day. Working as a finishing oil or leave-in treatment, this near-magical, frizz-taming elixir is just the thing for damaged, lifeless and dull tresses.

Notably, the brand is the creator of the very first cordless 3-in-1 hair tool - SUPERNOVA™. This multi-function styling tool allows you to straighten, curl and wave your hair effortlessly. Featuring intelligent heat control, this advanced hair straightener prevents damage, maintaining an optimal styling temperature.

There are different ranges available for a variety of hair types, concerns and goals. If you’ve got fine, flat hair in need of a bit of ‘oomph’, make sure to give the Volume range a go. If you’re after hydrating formulations, check out the nourishing Hydration collection. For those with damaged tresses, the Repair system is just the thing.

Shop conscious hair care online at Gorgeous Shop, including masques, scalp scrubs and more. Authorised brand stockist.