Wende Zomnir a ‘make-up junkie’ founded the business in the mid 90s when Wende and her ‘co-conspirators’ launched a line of lipsticks, and nail enamels which differed to the standard pink, red and beige colours of that time.
Urban Decay are confident in their products ability, and they are always ‘put to the test’ Wende tests every product herself whilst doing extreme sports such as snowboarding, and surfing.
With their popularity and fan base ever increasing Urban Decay is constantly experimenting with colours, their products are now sold all over the world, with a huge variety of high-performance products.
Urban Decay has something for everyone, from bold, bright colours to a neutral smoky eye, Urban Decay has through about it all. If you are after a bronzed summery look then the Naked palette is for you, with its range of matte and shimmery golden tones it creates the perfect bronzed look.
Are you into the rosegold trend? If so, there is the perfect palette waiting for you with Urban Decay! Naked3 has many rose, pink and champagne shimmers along with some neutral mattes which allow you to achieve a pretty look. Naked2 is the most neutral of all the palettes! With a range of different taupe coloured eyeshadows you can go dramatic or subtle. Naked Smokey is different in contrast as many of the shades are cool toned and the palette contains more blues a greys, perfect for a dramatic smoky eye! If you want more pop of colour then the Moondust Palette is perfect, with a bright range of colours, you can’t go wrong! A palette which gives you both the choice of natural and bold is the Ultimate Basics palette, this has a deep brownish red named Lethal along with a burnt orange named Extra Bitter. This palette does however come with toned down mattes such as taupes and neutral browns.
“Makeup is about self-expression it’s not about covering your flaws but showing the world who you are” – Wende