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About the Brand

Feel the JOI of gorgeous hair.

Founded by Sara Jones in Los Angeles, California, JOICO believe that nothing compares to the beauty of healthy hair. That’s why their products are specially designed to restore shine, strength and vitality.

JOICO’s hair formulas are developed with innovative ingredients and ground-breaking technology to power true transformation and deliver results.

From the radical Defy Damage range to the volumising Body Luxe line, the brand offers professional-quality collections for every hair type and concern.

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Discover JOICO...

Each JOICO range has been formulated with the revolutionary Bio-Advanced Peptide Formula™ - an innovative technology that is designed to replicate healthy hair DNA to strengthen, repair and prevent the hair fibre from becoming damaged and weak. The brand offers a range of different types of hair products which include powerhouse shampoos, conditioners and treatments.

JOICO take pride in that fact their products contain only the best ingredients, such as Shea butter from Africa, or Orchid oil from Asia. JOICO are also continually updating and developing their technologies in order to hold-up to their reputation.

The brand’s vision is all about “Spreading the Joi of healthy Hair to every stylist and client, making for a more beautiful world”.

Products to Try:

Shop Joico online at Gorgeous Shop. Authorised Joico stockist. Fast delivery.