About the Brand
Feel the JOI of gorgeous hair.
Founded by Sara Jones in Los Angeles, California, JOICO believe that nothing compares to the beauty of healthy hair. That’s why their products are specially designed to restore shine, strength and vitality.
JOICO’s hair formulas are developed with innovative ingredients and ground-breaking technology to power true transformation and deliver results.
From the radical Defy Damage range to the volumising Body Luxe line, the brand offers professional-quality collections for every hair type and concern.Read More