Shea Moisture - About the Brand

The Shea Moisture story began in the Bonthe village market, Sierra Leone, in 1912.

A woman named Sofi Tucker began selling Shea Nuts at the market. By the age of 19, Sofi was a widowed mother of four and had begun selling Shea Butter, African Black Soap and her homemade hair and skin products all over the countryside.

Sofi Tucker was the grandmother of Shea Moisture's creators and Shea Moisture is her legacy.

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All Shea Moisture's products are natural, organic and sustainably produced. Striving to be sulfate and paraben free, Shea Moisture's products are never tested on animals. 10% of their Community Commerce sales also go to women-led businesses, to support communities that supply ingredients for their products or to support the Sofi Tucker Foundation.

With products formulated from the best ingredients gathered from around the word, the brand believe the best in personal care and beauty should be accessible to all.

Their 100% Virgin Coconut Oil collection is perfect for providing everyday hydration for all hair and skin types. Formulated using the best parts of the coconut alongside exotic Acacia Senegal, the blend's a firm favourite.

Other ranges include Raw Shea Capuacu which hydrates and softens hair, replenishing and supporting natural moisture barriers to protect against environmental aggressors, and Raw Shea Butter which is enriched with rich, nourishing natural emollients to soothe and rejuvenate the hair.

The hard part's going to be choosing which of these naturally good formulas to go for...