American Crew - About the Brand

“We make the products that make the man”

Created in 1994 by David Raccuglia, American Crew is the leading professional men’s grooming and hair-styling brand in the world.

The trend-setting brand’s aim is to offer men the tools they need to create the styles they want and achieve their best look. From shaving must-haves to styling formulas to body-care heroes, American Crew’s ranges reflect their innovative ethos.

Count on American Crew to deliver visible, empowering results.

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American Crew is a brand designed with men in mind. They have tailored their offering to enable men to access everything they need to create the perfect hairstyle. With passionate commitment, American Crew want to bring men into salons - and show them how to incorporate style into their everyday lives.

The brand recognises the need for creating high-quality products for men. Inspired by Elvis Presley’s embodiment of the ‘classic man’, American Crew made ‘The King’ the icon of their products in 2016.

American Crew have received many awards for their male-grooming products. In 2014, they were presented with the GQ award and were the proud winner of the 2015 Men’s Fitness Look Great award.

Furthermore, the American Crew Fiber – a product which helps you create a textured look with a matte finish - was the winner of the best haircare product from Men’s heath Grooming in 2006, 2009 and 2010.

Ones to try:
  • American Crew Forming Cream: this formula gives a medium hold and imbues the hair with a natural shine. With carnuba wax and glycerine yield, this styling cream will leave your hair in place for longer.

  • American Crew Precision Shave Gel: incredibly refreshing, this high-performance gel is a must-have in your grooming routine. Super easy to apply.