Featured Products

L’Oréal Professionnel - About The Brand

L’Oréal’s first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L'Oreal Group was born, becoming one of the first haircare companies to place its focus on science and innovation.

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry. Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to the future.

L’Oréal's story is constantly fuelled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise. Today, they push the boundaries with patented molecules, advanced research, elevated tools and new-to-the-world solutions at the disposal of hair stylists.

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The L’Oréal Professionnel Ranges

With over 100 years of extensive experience and in-depth knowledge of different hair types, L’Oréal offers an array of tailored hair care ranges to target every hair type or concern. Whether you have blonde, grey, damaged, coloured, frizzy, dry, fine or oily hair, there is a L’Oréal Professionnel product designed, just for you.

From the Serioxyl range which helps to build fullness, density and health in noticeably thinning hair, to the Serie Expert range which targets three zones of your hair to improve texture, rebuild the hair cuticle and strengthen your hair from the inside out. To help you find the perfect range to suit your hair type, we have a few recommendations below.

For Coloured Hair

To protect colour treated hair, maintain colour vibrancy and increase strength and resilience, we recommend using the L’Oréal Professionnel Serie Expert Vitamino Colour range. The range includes shampoo, conditioner and a hair mask, we suggest using all three products to achieve the best results.

To prevent unwanted copper tones emerging within your coloured hair, we’d recommend the Serie Expert Metal Detox shampoo. Working to gently cleanse and protect your hair from excess copper that resides in water, this shampoo also defends your hair fibres from copper-toned deposits after colour treatments.

For Bouncy Curls

Bouncy curls deserve to be cared for. With L’Oréal’s high-performing L’Oréal Professionnel Serie Expert Curl Expression range, your curls are in safe hands. The moisturising and hydrating shampoo gently cleanses curls to provide weightless, long-lasting hydration, resulting in healthy looking curls whether you have a gentle wave or tight coils.

If you’re looking for added definition try the hair mask, leave-in moisturiser or curl-activator jelly to achieve your desired look whilst providing vital nutrients to your locks. The start ingredient of the range is Glycerin which helps to maintain moisture levels whilst hibiscus seed extract nourishes hair.

For Grey, White & Light Blonde Hair

If you’re rocking a grey, white or light blonde head of hair, the Serie Expert Silver Shampoo and Conditioner duo will work an absolute treat. Specially formulated to give clarity and shine to grey and white hair, these products prevent your hair from absorbing external pollutants and adding a yellow tone to your hair.

The striking purple colour of the shampoo is enriched with magnesium and anti-yellowing agents to counteract unwanted brassy or yellow tones and neutralising the hair for a crisp and clean look.

For Fine Hair

Add volume to your fine or thin hair by using the L’Oréal Professionnel Tecni Art Volume range. Whether you prefer to add volume using a mousse or powder spray, L’Oréal offers the perfect solution to suit you.