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About the brand

L'Oréal Professionnel

Salon-quality style and care for your hair.

 In 1907, the French chemist Eugène Schueller formulated the very first hair dye containing synthetic colorants, which he sold to hairdressers. He called it "Aureole", meaning 'halo' or 'bright circle of light', in French. Within just two years, the company he had founded became L'Oréal, and the rest, as they say, is history. Over 100 years later, L'Oréal Professionnel is still at the forefront of hair care technology.

Continuing to lead the way through innovation, originality and market leadership, L'Oréal Professionnel combines a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty and fashion magazines, to raise the profile of the hairdressing industry.

From the Serioxyl range which works to build fullness, density and health in noticeably thinning hair, to the Serie Expert range which targets three zones of your hair to improve texture, rebuild the hair cuticle and strengthen the internal structure of your hair, whatever your hair concern, L'Oréal Professionnel Hair Products have the solution.

Loved by both salon professionals and at-home consumers worldwide, as well as L'Oréal Professionnel Shampoo the range also includes the Mythic Oil collection of customised hair oil blends, which promote radiance and smoothness for envy-inducing luscious locks.

 Not forgetting the gentlemen, the Homme range, designed especially for men, has been developed to assist in the creation of unique, tailored looks, helping gents to stand out from the crowd in a subtle yet sophisticated manner.

 It’s not just haircare that falls under the Professionnel umbrella, the brand’s innovative L'Oréal Professionel Steampod is the latest in innovative hair technology. Combining five years of research and eight patents, it uses a continuous steam flow to straighten and style, achieving sleek results on a variety of styles, leaving a beautiful shiny finish.

L'Oréal Professionnel is designed exclusively for salon professionals and for customers' home-use. The world leader in salon recommended haircare, L'Oréal Professionnel products ensure immaculate, professional results time and time again.

So next time you’re seeking a solution to your haircare concerns, look no further than L’Oréal Professionnel, and keep an eye out for our L'Oréal Professionnel Gift Sets.

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