L’Oréal Professionnel - About The Brand

L’Oréal’s roots date all the way back to 1909 with a young chemist called Eugène Schueller who formulated the very first hair dye containing synthetic colourants which he later sold to French hairdressers. The company he founded quickly became L’Oréal and the rest as they say, is history!

Fast forward to today and L’Oréal is a leading force within the beauty, skincare and haircare industries alike. But with a multitude of salon-quality hair care products, the L’Oréal Professionel brand really stands out.

With over 500+ brands and thousands of unique products under their umbrella, it’s safe to say that L’Oréal Paris is a force to be reckoned with within the personal care industry. Whether you’re looking for shampoo, conditioner, hair oils, heat protection sprays or styling tools, L’Oréal has something for you.

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Featured Products

The L’Oréal Professionnel Ranges

With over 100 years of extensive experience and in-depth knowledge of different hair types, L’Oréal offers an array of tailored hair care ranges to target every hair type or concern. Whether you have blonde, grey, damaged, coloured, frizzy, dry, fine or oily hair, there is a L’Oréal Professionnel product designed, just for you.

From the Serioxyl range which helps to build fullness, density and health in noticeably thinning hair, to the Serie Expert range which targets three zones of your hair to improve texture, rebuild the hair cuticle and strengthen your hair from the inside out. To help you find the perfect range to suit your hair type, we have a few recommendations below.

For Coloured Hair

To protect colour treated hair, maintain colour vibrancy and increase strength and resilience, we recommend using the L’Oréal Professionnel Serie Expert Vitamino Colour range. The range includes shampoo, conditioner and a hair mask, we suggest using all three products to achieve the best results.

To prevent unwanted copper tones emerging within your coloured hair, we’d recommend the Serie Expert Metal Detox shampoo. Working to gently cleanse and protect your hair from excess copper that resides in water, this shampoo also defends your hair fibres from copper-toned deposits after colour treatments.

For Bouncy Curls

Bouncy curls deserve to be cared for. With L’Oréal’s high-performing L’Oréal Professionnel Serie Expert Curl Expression range, your curls are in safe hands. The moisturising and hydrating shampoo gently cleanses curls to provide weightless, long-lasting hydration, resulting in healthy looking curls whether you have a gentle wave or tight coils.

If you’re looking for added definition try the hair mask, leave-in moisturiser or curl-activator jelly to achieve your desired look whilst providing vital nutrients to your locks. The start ingredient of the range is Glycerin which helps to maintain moisture levels whilst hibiscus seed extract nourishes hair.

For Grey, White & Light Blonde Hair

If you’re rocking a grey, white or light blonde head of hair, the Serie Expert Silver Shampoo and Conditioner duo will work an absolute treat. Specially formulated to give clarity and shine to grey and white hair, these products prevent your hair from absorbing external pollutants and adding a yellow tone to your hair.

The striking purple colour of the shampoo is enriched with magnesium and anti-yellowing agents to counteract unwanted brassy or yellow tones and neutralising the hair for a crisp and clean look.

For Fine Hair

Add volume to your fine or thin hair by using the L’Oréal Professionnel Tecni Art Volume range. Whether you prefer to add volume using a mousse or powder spray, L’Oréal offers the perfect solution to suit you.