Discover Alterna...
Widely recognised, Alterna are focused on providing the best shampoos, conditioners, treatments and styling products for professionals and customers. Their powerhouse formulas boast effective botanicals and other high-quality ingredients, enabling a transformative hair-care routine that’s free of unnecessary additives. As if this wasn’t enough, the brand’s products are also cruelty-free, meaning there’s no animal testing.
Alterna offers a plethora of different collections to suit every hair type and concern. The Caviar Anti-Aging range features product lines such as Restructuring Bond Repair, Replenishing Moisture, Infinite Color Hold and Multiplying Volume. One of a kind, the Caviar Anti-Aging range is powered by caviar extract from the roe of non-endangered sturgeon fish, sustainably farmed in France.
Rich in minerals, vitamins and omega fatty acids, key-ingredient caviar works to restore the hair’s lipid layer back to its optimal state, promoting youthfulness. Inspired by the Science of Skincare for Hair®, Alterna’s Anti-Aging solutions deliver unparalleled hydration, strength, vibrancy and elasticity to every lock.
Empowering both stylists and customers, Alterna’s formulas deliver performance without compromise, using cutting-edge technologies and adopting a philosophy of minimalist development.
Products to Try:
Caviar Smoothing Anti-Frizz Nourishing Oil: a nourishing treatment that combats dryness, dullness and breakage while effectively controlling frizz up to 72h (vs. untreated hair).
Caviar Replenishing Moisture Masque: formulated with Age-Control Complex™ and infused with smart silicones, this weightless serum builds shine from the inside out, leaving your hair silky, revitalised and vibrant.
Shop the caviar-powered brand online at Gorgeous Shop. Authorised Alterna stockist.
