About the brand

Alterna’s brand had always taken pride in being an innovative and unpolluted. In 1997 Alterna Hair Products was launched in salons, this was different to others as Alterna offer a range of premium products which are free of many harsh ingredients.

Their natural ingredients such as: caviar, sea silk, bamboo and kendi oil had been proven to give great results. Meaning there is no longer the decision of using natural or effective, now you can have both.

The Caviar Collection at Alterna are a group of products which contain:
Caviar extracts - includes Omega 3 fatty acids which aids the promotion of healthy hair

Age-Control Complex – this addresses natural aging Seasilk – enhances moisture through a blend of marine botanicals

The Bamboo Collection is dedicated to enhancing hairs strength and flexibility with bamboo extract. The collection’s ingredients include: Eco-certified Bamboo extract – rich in vitamins, minerals and amino acids helps to promote the growth of long, thicker, healthy hair Kendi Oil from Indonesia – natural oil rich in Omega 3 and 6 Maca Root from Peru: superfood which energises Goosebury from India: contains a high amount Vitamin C Kalahari Melon from Namibia: a natural form of protection from the sun

Alterna have delved into the since of skincare, meaning they use a range of interesting technologies such as Age Control Complex and Plumping Marine complex which have obvious results.

Alterna are focused of providing the best shampoo and conditioner for professionals and customers. With their products being free of Sulphates, synthetic colour and parabens you can guarantee their products aren’t harmful to your delicate hair.

You are also able to use their product conscience free as they do not use the animal testing method. Alterna is one of the most widely used brands, around the globe, used by both consumers and professionals.

Ones to try:

• Alterna Bamboo Smooth Anti-Breakage Spray – clinically proven to reduce the amount of breakage and thermal damage your hair experiences, it instantly repairs and strengthens hair and smooths each strand.
  
  
• Alterna Bamboo 24 Hour Sustainable Volume Spray – proven to have the power to instantly thicken hair and give an amplified, all-over volume by 105% with results lasting up to 48 hours. This weightless spray is enriched in bamboo extract and maca root to help tackle hair thinning, loss of volume and hair strength whilst improving colour protection.