Sigma Beauty - About the Brand

Driven to better your beauty routine, Sigma harness the power of science and innovation to develop high-performing makeup solutions.

Founded in 2009 by Dr. Simone Xavier and Rene Xavier Filho, a molecular bacteriologist and civil engineer, the brand quickly gained a cult following for their ground-breaking vegan brushes. Since then, it has created many more products, including the much-loved Sigma Eye Primer and the sophisticated Cor-de-Rosa eyeshadow palette.

Combining innovation, quality and function, Sigma Beauty allow you to create beautiful, colourful looks, effortlessly.

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Symbolised by “Σ”, the capital Greek letter for a mathematical sum or the addition of several variables, “Sigma” represents the sum of the brand’s passions and core values: Quality + Function + Innovation.

Different from other makeup brands, Sigma Beauty invent, design and manufacture all their advanced products from start to finish. They always incorporate customer feedback into their decisions too, to ensure that all needs are met and to obtain the best possible results.

The brand is well-known for its vegan, cruelty-free brushes – and it’s no wonder why. Sigma’s brushes feature ultra-soft synthetic SigmaTech® and Sigmax® makeup brush fibres which are antimicrobial and hypoallergenic. These fibres allow for improved hold, application and blending of products. Additionally, these brushes boast SigmaAlloy™ ferrules which provide more strength than plastic or aluminium.

If you’re looking for the perfect foundation brush, try the award-winning Sigma F80 which delivers a buildable, airbrush finish. For those seeking an eye makeup blending brush, opt for the E25 – it offers sheer to medium coverage and allows you to combine shadow shades.

Here at Gorgeous Shop, we’re completely besotted with the brand’s mesmerising eyeshadow palettes – and wouldn’t be? They bring together rich, pigment-packed shades – from spellbinding shimmery greens to matte warm nudes and fabulous electric pinks – that add a truly special touch to your look.

Shop makeup brush sets, eye primers, and much more online at Gorgeous Shop. Authorised Sigma Beauty UK stockist.