ghd - About the Brand

Feeling your best and having a good-hair-day every day of the week is what we’re all longing for. With ghd you’ll always feel confident and self-assured. Whether you love a straight and sleek look or bouncy, voluminous curls, there’s a ghd hair styler to suit all tastes.

Since the early noughties, ghd has had a cult following around the globe. Founded in 2001 by three hairdressers from Yorkshire, with a dream of enabling others to take control of their hairstyles, every day of the week, the brand has grown enormously since its inception. Now the go-to brand for everything from hair straighteners and curlers to brushes and heat protectant sprays amongst other products, it’s clear that the advanced technology of ghd remains unbeatable.

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ghd Technology

The UK brand has seen global success due to their pioneering technologies that combine the professional expertise of physicists, product designers, material scientists and hair specialists alike. This unique approach has enabled ghd to create products that are solely focused on the manipulation of hair and are based on a deep understanding of how hair interacts with various factors such as heat and pressure.

After rigorous research and testing, ghd landed on the optimum hair styling temperature as 185º. ghd found this to be the optimum as it is not too hot to cause irreversible damage but not too cold to leave your hair looking the same as before you styled it!

The Range

Continuous innovation has led to an extensive range of superior products boasting advanced technologies that allow you to style your hair, like a professional.

Sleek & Smooth

If you love a sleek and smooth look, the ghd Paddle Brush and the ghd Gold Styler are the perfect pair. Dual-technology within the straighteners themselves guarantees consistent heat regulation for a flawlessly sleek style whilst the paddle brush detangles hair for a super smooth feel. For an extra layer of sleek, the Smooth & Finish Serum is a great way to complete your straight style.

Curly & Bouncy

For glorious curls, volume and bounce, the ghd Root Lift Spray combined with the ghd Thin Curl Wand are sure to do the trick! To hold your beautiful, bouncy curls in place, use the ghd Perfect Ending Hairspray for long-lasting results.

Don’t forget to use Heat Protect Spray before applying any form of heat to prevent irreversible damage to your locks.