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Redken - About the Brand

Redken is a pioneering brand established in 1960s New York.

Founded by entrepreneurial American actress, Paula Kent who experienced profound sensitivity to many hair care products during her career, she sought to create a range of high-performing products that didn’t cause any irritation whatsoever.

Redken quickly became one of the first hair care brands to combine beauty with advanced scientific technology. Working alongside leading chemists and material scientists, Redken specially formulated a variety of products to target specific needs for each individual hair type, not forgetting to also care for the scalp. These products were revolutionary at the time as instead of camouflaging damaged, broken hair, there was suddenly a way to repair the hair from the inside out using a concept called protein reconditioning.

Nowadays, Redken’s patented protein-based products are now some of the most advanced in the world, valued by professionals and individuals alike.

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Discover The Redken Range

Whether you’re looking to repair those pesky split ends, care for your recently coloured hair or simply want to nourish and hydrate your luscious locks, the Redken range has perfected the hair care regime for your needs. Discover the ranges below.

Colour Care

If you’ve recently colour treated your hair or you’ve been colouring your hair for years, the last thing you want is to lose your colour or have it change tone. That’s where Redken Color Extend Magnetics shampoo and conditioner comes in. Acting as a seal to lock-in colour vibrancy and protect the integrity of your hair fibres, your freshly coloured hair will hold longer and remain fresh and shiny in between salon appointments.

Bonding Care

Perfect for heat-damaged, dry or colour-treated hair, the Redken Acidic Bonding Concentrate Pack is sure to have your hair back to its healthiest, happiest state in no time. Featuring transformative formulas powered by citric acid and a concentrated bonding care complex, this shampoo, conditioner and treatment set is sure to strengthen, repair and hydrate your damaged hair.

Blonde After-Care

What’s the worst thing about going blonde? We’re pretty sure your answer is those creeping brassy and copper tones that come along in between salon visits. With Redken’s Blondage Shampoo and Conditioner, your hair will be brighter and blonder than ever before. Working to remove impurities and pollution that lead to brassy blonde tones and bursting with Vitamin C, it’s no wonder it’s one of our best sellers!

Gift Sets

If you’re a devoted lover of Redken products, or want to treat a friend to something special, our Redken Gift Sets are perfect for you. Each set includes Redken products that work together to provide lasting results.