About the brand

Redken Laboratories were founded in 1960, and since then, the brand has worked its way to the top due to its frequent innovations in the world of hair care. The company was built from the inspiration of a dynamic, entrepreneurial American actress, Paula Kent, who was extra sensitive to most of the products makeup artists and hairdressers would use.

She wound up feeling incredibly frustrated and so, with the help of her hairdresser Jheri Redding, began Redken—which started with just three products, and an intensive education programme for hairdressers about the chemistry of hair and skin.

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About the brand

NYC crafted & barber inspired, Redken's Brews range is the next generation of essentials for men, infused with malt extracts and containing everything you need for your male grooming needs.

Including everything from a Silver Shampoo to neutralise yellow tones in grey and white hair, to a Clay Pomade for gritty and textured finish, to a Beard Oil to soften and nourish facial hair, Redken Brews is a complete collection of the best men's hair and skincare.

Good hair all starts with the right shampoo. With four shampoos to choose from to keep your hair and scalp feeling clean and looking fresh, we're confident you'll find the best shampoo for you with Redken Brews. Whether you want the energising, refreshing feel from Mint Shampoo or the ease of the 3-in-1 Shampoo, Conditioner and Body wash (Great to keep in the gym bag!), the Brews Shampoos will prep your hair ready for styling.

If you're in need of some new style inspiration then take a look at our hair style guide so you know exactly which products can help you achieve your chosen look. Brews Styling includes waxes, clays, creams and gels to create everything from messy, gritty styles to slicked back quiffs to barely-there, texturised finishes. There's also a hairspray to give your style any additional hold with maximum control without feeling flakey or crispy. The hairspray also features compact technology, so you get 2 x more product usage in a smaller, more compact can.

If you loved Redken for Men, you will find all your old favourites have had a bit of a revamp (and a slight name change in some cases!) as well as some new additions like Brews Hairspray and the introduction of the Brews Skin Care line starting with Shave Cream and Beard Oil to meet the shaving needs of every man and to complete your finished style.

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