Recipe For Men
Founded in 2003 by Olympic freestyle skiers Jesper Matsch and Mikael Snabb, Recipe for Men was born from a clear gap they spotted in the men's skincare market. What started as a passion project quickly turned into a mission: to create high-performance skincare tailored for men.
After nearly three years of intensive research, testing, and refinement, they launched their first line of products in 2004 - featuring bold red packaging and clean Scandinavian design, both of which remain signature elements of the brand today.
Rooted in Sweden’s reputation for quality and style, Recipe for Men blends high concentrations of active ingredients with luxurious textures and subtle, sophisticated scents. The results speak for themselves - healthier-looking skin from the very first use.
With glowing press, industry recognition, and multiple awards, Recipe for Men has grown into one of Sweden’s top men’s skincare brands and is now available in over 25 countries worldwide.
