Founder Gail Federici is renowned for identifying ‘pain points’ of consumers which aren’t yet met with a suitable product, and then resolves the issues with inventive solutions. This is exactly what he did with Color Wow.
Color Wow Hair products focus on taming frizz, brightening colour-treated hair and combatting the problems that comes with it. Their greatest honour is the impact they have on women all around the world when they use their life-changing products, such as the Color Wow Shampoo and Color Wow Conditioner. After selling the brand John Frieda to Kao Corp, Federici turned to her attention to the music industry, however, her incredible hair created didn’t stop there. After being struck with another lightbulb moment surrounding grey roots, the concept for Color Wow Root Cover Up was born.
Color Wow has gone on to win many incredible awards since their company launch. In 2014 Color Wow was awarded a place on the Power List under Glamour Beauty, as well as Best Hair Color Product from CEW US. In 2016 they were on the O list – a few things the Oprah Magazine think are great.
Ones to try:
Color Wow Root Cover Up – this innovative product instantly covers those unsightly roots. The unique, water-resistant blend bonds to the hair fibre for a longer lasting result, without feeling oily or sticky. It gives of a natural looking finish as the product contains blended pigments, designed to blend seamlessly with your hair colour, it should be applied straight on to dry hair. It has never been easier to look flawless, with this incredible product!
Color Wow Raise the Root Thicken & Lift Spray – this product provides long lasting body and lift to the hair whilst protecting against UV damage and colour fade. Due to its lightweight formula, it doesn’t make hair sticky or stiff, yet leaves it with a soft conditioned fullness.