Shop All Beauty Of Joseon
Shop All Beauty Of Joseon
Cleansers & Toners
Cleansers & Toners
Eyes
Eyes
Serums & Treatments
Serums & Treatments
Moisturisers
Moisturisers
SPF
SPF

Beauty of Joseon - About the Brand

Heritage Skincare That’s Hot on the K-Beauty Radar: Beauty of Joseon

At the heart of Beauty of Joseon is a commitment to clean, minimalist formulations that are suitable for all skin types, especially sensitive and acne-prone skin.

The brand celebrates natural hanbang extracts like ginseng, rice bran water, mugwort, and green tea, known for their brightening, calming, and nourishing properties.

Their formulas are cruelty-free, fragrance-free, and packed with the kind of ingredients your skin will thank you for - no harsh chemicals, no overhyped additives, just pure, skin-loving care!

Whether you’re new to K-Beauty or a seasoned pro, Beauty of Joseon is the perfect blend of tradition and innovation, and it's no surprise that it's currently hot on everyone’s skincare radar.

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#TeamGorgeous keeps you in the know - discover insider guides, tips and tricks on all-things beauty.

Discover Beauty of Joseon…

Need help choosing where to start? Discover the team’s hero products…

Relief Sun: Rice + Probiotics SPF50+ PA++++

This viral sunscreen has taken over TikTok - and for good reason. It’s incredibly lightweight, non-greasy, leaves zero white cast, and contains nourishing rice extract and probiotics to soothe and hydrate while protecting your skin from harmful UV rays. It’s ideal for daily wear, even under makeup.

Glow Serum: Propolis + Niacinamide

A cult favorite for dull, tired, or acne-prone skin. Propolis calms and heals, while niacinamide brightens and refines your pores. This serum is a glow-giver and barrier booster in one.

Dynasty Cream

The brand’s signature moisturiser - thick, luxurious, yet non-greasy. Packed with ginseng, rice water, and hyaluronic acid, it hydrates deeply, strengthens the skin barrier, and leaves your complexion plump and luminous.

Green Plum Refreshing Cleanser

Gentle enough for morning and night, this low pH gel cleanser uses green plum water and mung bean extract to purify without stripping your skin. Great for those who want a clean, fresh feel without dryness.

Revive Eye Serum: Ginseng + Retinal

Formulated with a low-irritation form of retinal and the anti-aging power of ginseng, this eye serum helps reduce fine lines, brighten dark circles, and firm delicate under-eye skin over time.

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Frequently Asked Questions...

Q – Are Beauty of Joseon products good for sensitive skin?

Yes! Most formulas are fragrance-free, alcohol-free, and use calming ingredients like ginseng, green tea, and niacinamide – great for reactive skin.

Q – What should I start with if I’m new to the brand?

Try the Relief Sun SPF or Dynasty Cream. They’re super beginner-friendly, effective, and work for nearly all skin types.

Q – Do they help with acne or oil control?

Absolutely. The Glow Serum and Red Bean Water Gel are perfect for balancing oil and soothing blemish-prone skin.

Q – Is the Revive Eye Serum effective for fine lines?

Yes! With gentle retinal and ginseng, it’s great for early prevention and daily use – especially for those just starting anti-ageing.

Q – Can I use Beauty of Joseon products with retinol or vitamin C?

Most products play well with other actives, but introduce them slowly. The Revive Eye Serum already includes retinal, so skip layering retinol in that area.

Q – How long does it take to see results?

You’ll start to notice improvements in 2 to 4 weeks with consistent use. Brighter tone, smoother texture, and hydrated skin are common early wins.

Q – Are the products worth the hype?

Yes. With thoughtful ingredients, elegant textures, and affordable price points – Beauty of Joseon hits that sweet spot between tradition and innovation.