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ANSWR - About the Brand

ANSWR launched in 2019 by introducing the first at-home keratin treatment to the market that rivalled expensive salon alternatives. This treatment contains only gentle, high quality ingredients and 100% vegan sourced keratin which doesn’t compromise the effectiveness of the treatment.

Simplifying beauty by making convenient, at-home alternatives to salon treatments, ANSWR makes it easy for your hair to look incredible- without paying a visit to the salon.

“ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts.”

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Simplifying beauty by making convenient, at-home alternatives to salon treatments, ANSWR makes it easy for your hair to look incredible- without paying a visit to the salon.

“ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts.”

ANSWR’s founder, Georgiana Grudinschi, created the brand out of a personal need and want to make hassle-free beauty solutions. It is her view that beauty should be simple and low maintenance for everyone, and that we should be our own beauty experts.

We tend to seek professional help in search of beauty solutions, but ANSWR believe that you know what you need - so why should someone else tell you what’s best for you! That’s why their accessible salon treatments are inspired by the real experts - the customer.

ANSWR launched in 2019 by introducing the first at-home keratin treatment to the market that rivalled expensive salon alternatives. This treatment contains only gentle, high quality ingredients and 100% vegan sourced keratin which doesn’t compromise the effectiveness of the treatment.

ANSWR uses VeratinTech™ technology in their keratin treatment - this is their exclusive, unique combination of 87% natural ingredients and a blend of amino acids. The VeratinTech™ technology enables capillary realignment which results in smooth and shiny hair that lasts for up to three months without damaging hair!

Low-maintenance beauty that’s fun, simple and hassle-free. Shop ANSWR at Gorgeous Shop.