The story behind FUL…
FUL performance hair care, for everyone.
Brought to life by the team behind Live True London Salons, FUL combines innovative ingredients with expert industry knowledge...
FUL believe in empowerment - every product has been designed to help you achieve your best hair yet and feel amazing. They’re a results-driven brand, with every product approved by hair care professional across the country. FUL pride themselves on making luxury accessible, offering premium haircare at affordable prices.
FUL’s range of performance-driven products are trusted by both professional stylists and customers alike. Every FUL formula is designed to be easy to use at home, helping you achieve incredible, salon-quality results.
Made in the UK. Vegan. Sulphate free. Paraben free. Cruelty free. Mineral oil free.