At Amika, haircare isn’t just a routine—it’s a form of self-expression. Since 2007, Amika has been redefining the industry with their playful, performance-driven products that celebrate individuality, diversity, and effortless style.

Created by beauty industry insiders and loved by professional stylists worldwide, Amika blends salon-quality innovation with a rebellious spirit. They believe that great hair should be accessible to all, regardless of hair type, texture, or style. That’s why their products are designed to be inclusive, high-performing, and, above all, fun.

Amika's formulas are powered by advanced science and naturally derived ingredients, always free from sulfates, parabens, phthalates, and artificial colors. Instead, they use high-performance superfoods, bond-repairing technology, and salon-proven actives to nourish, strengthen, and transform every strand.

• Sulfate-Free – Gentle yet effective cleansing without stripping hair.
• Paraben-Free – No unnecessary preservatives, just pure performance.
• Vegan & Cruelty-Free – Beauty that’s kind to animals and the planet.
• Sustainable Packaging – Committed to reducing waste and improving recyclability.

As part of their commitment to sustainable beauty, they're continuously working to reduce their environmental footprint, from responsible ingredient sourcing to recyclable packaging. They also support professional stylists - the heart of our industry - through education, salon partnerships, and initiatives that empower creativity.