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I use this mask once a week on my highlighted hair. I can see a brightening effect once I've dried my hair and I love how soft and conditioned it is. I don't use a lot but I do have to rinse the bath out as there are purple marks all over the bath after using it but they don't stain the bath.
Hydrating, lightening mask
I've recently had my hair highlighted and needed to start using shampoos and conditioners for blonde hair. I was told about this product by my hairdresser. Its a great mask...a very purple thick paste and you put it on towel dried hair for 5 - 10 mins or more if need be. I can't get a bit messing in the shower so i had to rinse the bath out afterwards. Did a great job on my hair and left it hydrated.