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Eco-Friendly Beauty – Sustainability in Beauty Series



Jess O'Sullivan

Jess O'Sullivan

In light of World Oceans Day, we're discussing how beauty brands are making a difference in cutting down waste, reducing water consumption and creating cleaner, kinder formulations.

Eco-Friendly Beauty
Sustainability in Beauty Series


Eco-friendly beauty is on the rise.

As our awareness grows of the effects modern day life is having on our planet, so does the need for eco-friendly alternatives.
From manufacturing processes to recycled packaging to the cleanest formulas, beauty brands are becoming ever-more conscious of the impact products can have on our eco-system.

So which brands are making a difference?

Redken Nature + Science

The latest innovation from Redken offers a no compromise alternative to their cult-favourite ranges.
Nature + Science harnesses the natural benefits of ingredients to protect colour vibrancy (ginseng),  replenish hydration (birch sap) and strengthen hair and prevent split ends (lupine protein).

Available in All Soft, Color Extend Magnetics and Extreme, Nature + Science is 100% vegan and all packaging is made with recycled plastic.

REN Clean Skincare

Recognising the effect plastic waste is having on our oceans, REN Clean Skincare are committed to raising awareness and encouraging cleaner choices when it comes to beauty products. That’s why they teamed up with recycling company, TerraCycle, to create their Atlantic Kelp And Magnesium Anti-Fatigue Body Wash. The bottle is made from 100% recycled plastic, 20% of which is reclaimed ocean plastic and won ‘Best Packaging’ in the 2018 Sustainable Beauty Awards.

Blazing a trail for eco premium beauty, REN Clean Skincare are now exploring refillable solutions to their products as well as supporting beach clean-ups.

Caudalie Suncare

Did you know?
Every year, 14,000 tonnes of sun cream settle on coral reefs.

Caudalie’s new suncare don’t contain oxybenzone and octinoxate for a non-toxic, eco-friendly formula.
Oxybenzone and octinoxate are two common chemical filters are in up to 3,500 sunscreens and contribute to contaminating the sea algae the coral relies upon to survive.

Caudalie’s formulas are water-resistant and are also bio-degradable to prevent pollution and help preserve the marine eco-system.

By partnering with CORAL GUARDIAN, Caudalie are raising awareness of the damaging effects sunscreen can have on the ocean and help the transplanting, restoring and protection of existing coral reefs.


Pureology are continuously striving to reduce their water consumption. From formulas to manufacturing, they are cutting down waste, whilst supporting many water charities around the world to ensure everyone has access to clean, safe water.

Their bottles are made from up to 95% post-consumer recycled materials and are  all 100% recyclable.
They’re even minimising secondary packaging and all cartons are made using 100% recycled fibres.

And even their labels are green printed using soy ink.

Did you know?
Pureology’s packaging saves nearly 60,000 gallons of water per year!



Discover Eco-Friendly Beauty

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