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Sustainability in Beauty: Pureology



Jess O'Sullivan

Jess O'Sullivan

Pureology believe sustainability is a responsibility.
From reducing the amount of water used in manufacturing to ensuring 100% of their packaging is recyclable, they are continuously striving to reduce their carbon footprint...

Sustainability in Beauty Series


Pureology has sustainability at its heart.

Far from just offering a shampoo and conditioner for your hair type, this innovative brand has long been leading the way in creating products with a minimal impact on the environment.

Vegan Formulas

Since launching in 2001, every Pureology product has been 100% vegan. All are made with sustainably-sourced, natural plant extracts and are never tested on animals.

These natural formulas mean they’re gentle on your scalp and hair.


Pureology are continuously striving to reduce their water consumption. From formulas to manufacturing, they are cutting down waste, whilst supporting many water charities around the world to ensure everyone has access to clean, safe water.

Their bottles are made from up to 95% post-consumer recycled materials and are  all 100% recyclable.

They’re even minimising secondary packaging and all cartons are made using 100% recycled fibres.

And even their labels are green being printed using soy ink.

A Little Goes a Long Way

The concentrated formulas of the shampoo and conditioner mean you only need to use 10p-size amount each wash.

Each shampoo and conditioner gives you (on average) around 70 uses per bottle, which in turn reduces the amount of plastic being produced.

These concentrated formulas mean a little product goes a long way and gives you more value for money.


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