Discover Shea Moisture – Natural, Organic Haircare

The Shea Moisture story began in the Bonthe village market, Sierra Leone, in 1912. A woman named Sofi Tucker began selling Shea Nuts at the market. By the age of 19, Sofi was a widowed mother of four and had begun selling Shea Butter, African Black Soap and her homemade hair and skin products all over the countryside.

Sofi Tucker was the grandmother of Shea Moisture’s creators and Shea Moisture is her legacy.

Using natural, organic and also sustainable ingredients, Shea Moisture avoids using harmful ingredients such as parabens, sulfates and mineral oils where possible. The award-winning haircare  hydrates, conditions and improves manageability for all hair types.

Community Commerce

Passionate about giving back, Shea Moisture started up Community Commerce. As a result of donating 10% of Community Commerce sales, they are able to support the women-led businesses and, in turn, the communities where a lot of their ingredients are sourced from. Community Commerce helps to fund training and infrastructure to help getting fair prices for their produce and labour.

Find the Range Right for You…

100% Virgin Coconut Oil – For all hair types

Great for all hair types, the 100% Virgin Coconut Oil range gently cleanses and re-hydrates your hair while also being a sulfate-free and colour-safe formula. Your hair will feel instantly renewed, moisturised, manageable and full of shine. Not to mention the dreamy coconut fragrance it leaves on your hair!

Argan Oil & Almond Milk – For Dry, Frizzy Hair

Help tame and smooth dry, frizzy hair. Perfect for fine, wavy or straight hair, this nourishing range helps control frizz and detangles unruly hair.

Raw Shea Butter Moisture – For Dry, Damaged, Over-Processed & Transitioning Hair

A deeply nourishing, restoring range for dry, damaged, over-processed or transitioning hair. Shea and argan oil help to improve strength, hair elasticity, prevent breakage and also restore shine.

Jamaican Black Castor Oil Strengthen & Restore – For Weak, Damaged Hair

Restore and repair weak, damaged hair. Ideal for natural, chemically-processed or heat-styled hair that is in need of some TLC. The range helps reduce breakage and shedding, while leaving hair feeling healthy, conditioned without weighing it down. Stimulating peppermint helps the hair and scalp feel revived.

Raw Shea & Cupuacu Frizz Defense – For Thick, Wavy Hair

Gently cleanse and rehydrate thick, wavy hair. Perfect for protein-sensitive hair, this moisturising range helps to weather-proof your hair by fighting frizz and shielding against humidity. Hair is left looking healthy, feeling smooth with a nourished touch!

Coconut and Hibiscus Curl & Shine – For Thick, Dry & Curly Hair

Give bounce and shine to thick, curly hair. Nutrient-rich coconut and shea butter help restore hydration and softness to curls with added definition!

Superfruit Renewal – For Dull, Lacklustre Hair

Give a new lease of life to dull, dry and lacklustre hair. The moisture-rich formula helps hydrate, restore elasticity and protect colour for a soft, manageable finish, while counteracting the effects of ageing.

Fruit Fusion – For Fine Hair

Add weightless moisture and healthy shine to fine hair. Enriched with a hydrating blend of shea butter and coconut water your hair will be left feeling conditioned and soft, while the fruity blend of Dragon Fruit, Lychee Berry and Green Apple Extracts give hair a fresh scent.