A pioneer in professional products, Redken was founded almost 60 years ago and has remained at the forefront of the industry to create innovative haircare that takes care of any hair concern you may have.
07
May
Jess O'Sullivan
Redken’s Story
Redken’s story begins back in the late 1950’s with young actress Paula Kent.
Challenged her baby fine hair and sensitive skin, Paula would continuously suffer from allergic reactions caused by the bleaching products used on set in Hollywood.
Despite visiting many dermatologists and hairdressers, no one could explain the exact science of the products and what was causing her allergic reactions. So inspired to help others like her, she was determined to create her own range of gentle, high-performance products.
Partnering with her hairdresser, Jheri Redding, Redken was founded in 1960. Launching with three products and an intensive program for hairdressers, Paula and Jheri were especially passionate about educating professional hairdressers about the chemistry that product ingredients have with hair and skin. Salons were suddenly able to condition hair internally and for the long-term, rather than just camouflaging damaged hair. Redken soon began to develop patented protein technologies, and now holds over 60 global patents on products and ingredients.
The formulas have three main principles:
- Protein technology.
- An acidic pH of 4.5–5.5, complementing the natural pH of the hair and skin.
- Products recommended exclusively by licensed cosmetologists in professional salons.
The Power of Protein
Protein technology has been at the heart of Redken’s story since the very beginning. Over the past (almost) 60 years, Redken has continuously developed the protein-complex used in their products. As hair is primarily made up of proteins, Redken’s protein-complex works to mimic and reconstruct the hair to repair damage and strengthen while nourishing from root to core to tip.
Brought to Life by Industry Experts
Guido, Redken Global Creative Director since 2005.
The fashion world’s most visionary hairstylist, Guido styles hair for 100+ fashion shows every year in New York, London, Milan and Paris.
Josh Wood, Redken Global Colour Director since 2017.
The go-to colorist for celebrities, Josh Wood has been at the forefront of the hair and beauty industries for more than 20 years.
Haircare Heroes
Redken’s come a long way since the launch of their first three products back in 1960. You’ll find a shampoo, a treatment or styling product, whatever your haircare concern.
Here’s a few of our favourites:
- Cleanses, restores and softens dry, brittle hair.
- Contains NEW RCT protein complex, with 3 proteins to treat hair at the root, core and tip.
- Omega-6 enriched Argan oil nourishes for intense softness.
- Hair is silky soft with increased manageability, suppleness and also shine.
- Best-selling leave-in treatment.
- Provides heat protection.
- Fortifies and smooths the cuticle to reduce breakage and split ends.
- Reduces breakage by 75%.
- 5 in 1 damage protection power against: chemical damage, heat damage from hot hairstyling tools, mechanical damage, surface damage, and also hair breakage.
One United Multi-Benefit Treatment
- Provides beauty, manageability and protection, in one step.
- 25 caring benefits in one bottle.
- Including leaving hair feeling conditioned & nourished, reducing dryness, detangling, preventing breakage from brushing, heat damage & split ends, adding shine, controlling frizz and also making hair feel silky.
