Don't stay in the dark. Here's everything you need to know about making your hair colour last longer - with a little help from the Californian brand.
13
Apr
Madi Cardoso
Looking after your hair in-between salon visits can seem quite daunting, especially if it’s colour treated.
It’s a fact – coloured, bleached and dyed hair needs that bit more care and love. This is because hair colouring changes your hair, making it more vulnerable to damage. Its natural shine tends to become duller and its strands take on a drier texture. In turn, this affects the hair colour’s ability to remain vibrant.
Fortunately, there are solutions to keeping your hair looking happy and healthy before your next visit to the hairdresser.
The most important way to prolong and preserve hair colour is to choose your hair-care products very carefully, ensuring they’re made from the best ingredients and that they will deliver the right benefits. That’s where Pureology comes in.
Keep it Colourful with Pureology
Founded in 2001 in California, Pureology has since led the way in developing the ‘very best products for colour-treated hair’.
Every Pureology product is 100% vegan, free of sulphates and contains a special Anti-Fade Complex to make your colour last longer.
But that’s not all. Pureology’s formulas are true multi-taskers. Not only do they provide powerful colour protection, they offer further benefits such as strength, hydration and volume – for a tailored treatment with absolutely no compromises.
For instance, the Hydrate range is ideal for dry colour-treated hair as it provides deep, concentrated nourishment, while the FullFyl collection is just the thing for flat colour-treated hair in need of a volume boost. And let’s not forget the Pureology Colour Fanatic, the brand’s supreme multi-tasker that boasts more than 20 benefits to prime, protect and perfect colour-treated hair.
So, whether your colour-treated is dry or flat, blonde or weak, oily or fine, Pureology’s got you covered.
Anti-Fade Complex for Long-Lasting Vibrancy
Specially formulated with antioxidants and UVA/UVB sunscreens, the American brand’s exclusive Anti-Fade Complex locks-in hair colour, ensuring it lasts until you’re able to reach a salon. The Anti-Fade Complex can be found in all of Pureology’s products.
Sulphate-Free Formulas for Colour-Protecting Cleansing
If you’ve got colour-treated hair, it’s vital that you avoid sulphates in your shampoo. This ensures that you can cleanse your hair safely without the risk of stripping its colour.
Pureology’s Shampoo formulas are carefully made from a natural blend of coconut, corn and sugar to deliver great results – and they’re all free of sulphates.
Shop Pureology’s Essentials to Preserve Hair Colour
Stay #gorgeously colourful with this rainbow of Pureology shampoos, conditioners, masks and serums.
Money-back guarantee: Pureology are confident you’ll love their products as much as they (and we) do. But if you find the products are not making your colour last, they’ll provide you with a full refund.