Restore your hair’s original strength* with Kérastase Première.

Damaged hair can be a nightmare, especially when it doesn’t seem to improve no matter what products you try. But don’t give up on your locks just yet! The answer to your haircare woes could be solved, as new research from Kérastase has revealed what could be behind your hair’s recurrent damage: Calcium.

Why Calcium?

It turns out that Calcium, while super important to our physical health – is terrible for our hair in excess!

Because damaged hair is porous, it can absorb up to 3x more calcium from hard water than healthy hair. This can lead to a calcium overdose that makes our hair appear more dull, more rigid, and more breakable.

Calcium sneaks in between our hair’s keratin chains- breaking their links. 

Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment is formulated with a concentration of pure citric acid and glycine which boasts a dual action that helps remove the excess Calcium that can dull and damage our hair. 

This dual action aims to penetrate hair’s inner layer to deeply repair its structure. 

The Première range is designed to decalcify and dramatically repair persistent damage to your hair. This brand new range of products includes a shampoo, conditioner, mask, serum, oil and pre-shampoo treatment, so you can help reverse stiffness and dullness, reconnect broken links between keratin chains, and discover stronger, healthier-looking and shinier hair** – as if renewed.

[CITRIC ACID + GLYCINE] 

3% Citric Acid

The Kérastase Première range formulated with Citric Acid, acts from core to surface to deeply eliminate Calcium overdose and help neutralise dullness and stiffness.

5% Glycine

Once excess calcium is removed,  Première products, formulated with Glycine, are designed to strengthen the hairs fibre's internal structure. Reducing breakage, restoring hair strength, and leaving it beautifully shiny and supple.

Shop Kérastase Première at Gorgeous Shop

Free your dull, damaged hair from Calcium build-up that can lead to breakage. Reconnect broken keratin bonds and restore your hair’s original strength*, for stronger, healthier-looking, shinier hair ** with the Kérastase Première range.

*Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair.

**Instrumental test on sensitised hair after continued use.