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Skincare Routine for Men: BULK HOMME’s 3-Step System



Madi Cardoso

Madi Cardoso

Here’s an easy-to-follow, effective regime from THE experts in men’s grooming.

Looking after your mental and physical health is an ever-important concern. Skin care is an integral part of this – it’s all about keeping your body’s ‘protective shield’ strong, balanced and happy, preventing issues such as acne or even ageing signs.

With so many products to choose from, however, navigating the world of skin care is no easy feat. This is where BULK HOMME comes in.

Introducing BULK HOMME

A leading Japanese brand, BULK HOMME elevate your skincare routine in an uncomplicated way, adopting a traditional concept of simplicity, Zen.

The brand’s philosophy: Valuing substance over style, the brand named itself after its product and intended users – the word “BULK” means “formula” and “HOMME” means “man” in French.

BULK HOMME carefully select what goes into their products and harness knowledge obtained from long-term research of skincare for men. They use plant-based components to provide nutrients which are essential to sustaining healthy skin.

A Simple Skincare Routine for Men

Offering an essentials-only product line-up, BULK HOMME helps pave the way to healthier, more resilient skin.

3 STEPS: Cleanse, Hydrate and Protect

BULK HOMME’s 3-step skincare program comprises of THE FACE WASH, THE TONER and THE LOTION.


The award-winning THE FACE WASH is BULK HOME’s iconic, best-selling product.

This ingenious face wash for men creates a voluminous lather which cuddles your face and gently removes all dirt and extra sebum without drying out your skin. With a silky texture and a senses-awakening scent, this powerhouse cleanser is the most important step in maintaining healthy skin.

How to Use: Simply squeeze a cherry-sized amount into your hand then rub to create a rich lather. Apply the foam to your wet face, gently massage, and then rinse thoroughly with water. You can also combine this face wash with THE BUBBLE NET to create an even more voluminous lather with velvety bubbles.

bulk homme face wash for a skincare routine for men


This high-performing toner maintains your skin’s optimal hydration balance, locking in moisture without leaving a sticky residue behind.

How to Use: After using THE FACE WASH, pour a small amount of this hydrating toner onto your palm, then pat onto your face. Apply generously to areas prone to dryness.​


Uniquely formulated, this lotion for men helps preserve skin’s moisture and protective qualities, sustaining elasticity and combating dryness.

How to Use: After using THE TONER, squeeze a cherry-sized amount of this lotion onto your hand, apply to your face, and then gently massage. Pay particular attention to drier areas of your skin.

Discover BULK HOMME…

Everything you need to build a complete skincare routine for men – and more.

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