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Shu Uemura: Which Range is Right for You?



Madi Cardoso

Madi Cardoso

Master the art of hair-care with a little help from the trend-setting brand.

A sophisticated Japanese hair-care and styling brand, Shu Uemura is dedicated to the artistry of hair.  Inspired by Tokyo’s flair, it embraces the city’s paradoxes – it is traditional yet modern, luxurious yet fun, precise yet creative.

Founded by creative visionary and master of beauty Shu Uemura, the premium brand combines science with precious natural ingredients to create superior formulas for every hair type. So, whether you have fine, frizzy, damaged, coloured or dry hair, there is a Shu Uemura range for you:

For Dry, Dehydrated Hair: Urban Moisture Range

shu uemura urban moisture range products

Try Urban Moisture to add intense nourishment and hydration to parched locks. This Shu Uemura range leaves your hair soft and supple, with a natural glow and shine.

Urban Moisture also helps prevent future dryness by shielding hair fibres from aggressors such as pollution, dust and hard water. Recommended for normal to thick hair.

Key ingredient: Moringa Oil, which is highly concentrated in nutrients, vitamins and antioxidants – essential for healthy hair.

For Fine, Flat Hair: Muroto Volume Range

shu uemura muroto volume collection products

Impart long-lasting volume and bounce to your hair with Muroto Volume. This terrific Shu Uemura collection fortifies and hydrates the hair fibre while enhancing movement.

Key ingredient: Deep-sea water drawn from two-hundred meters beneath the seas of Japan for maximum hydration and purification.

#TeamGorgeous Top Tip: For extra nourishment, use a hair mask instead of a conditioner after shampooing once a week. This will help to keep your hair conditioned and your colour protected for longer.

For Extremely Damaged Hair: Ultimate Reset Range

shu uemura ultimate reset shampoo, conditioner, mask and serum

Give damaged hair the ultimate reset with this super-nourishing range from Shu Uemura.

Ultimate Reset provides intense care, relying on co-emulsion to gently eliminate impurities while strengthening your locks from root to tip. Ultimate Reset formulas help minimise breakage and split ends for healthier, more manageable hair. Ideal for hair that has undergone frequent bleaching, colouring or heat styling.

Key ingredient: Japanese-sourced rice extract, which is enriched with minerals, antioxidants and vitamins E and B. Referred to as “nuka biji” (“beautiful by the rice”) for its ability to hydrate and protect the hair.

For Coloured Hair: Color Lustre Range

color lustre shu uemura range products

Keep your hair colour vibrant and radiant with the protective Color Lustre collection.

Sulphate-free Color Lustre instantly restores the hair’s protective layer to prevent colour fading while conditioning each lock.

Key ingredients: Musk Rose Oil, known for its healing properties and rich fatty acids, deeply nourishes and strengthens the hair. Antioxidant-rich Goji Berry prevents colour fading.

For Coarse, Frizzy Hair: Shusu Sleek Range

shusu sleek shampoo, conditioner and mask

Tame rebellious hair and achieve long-lasting sleekness with Shusu Sleek. This luxurious range disciplines each lock, resulting in smoother, more radiant hair.

Key ingredient: Black Cumin Oil, which contains over 100 concentrated actives, notably essential Omega-3 & -6 fatty acids and nigellone. A powerful botanical antioxidant to keep your hair healthy.

Shop Shu Uemura Ranges

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