In our Q&A with blogger, Alexandra we delve into her daily life, her beauty rituals and signature styles.
18
Jun
Daisy Churchward
Meet Alexandra Pereira, @lovelypepa, a renowned digital influencer and blogger, who shares her life, interests, fashion and travel with the online world. Collaborating with fashion powerhouses and prestigious brands, Alexandra’a online space has grown and grown. Now Alexandra has her own fashion line – LOVELY PEPA, a cultivation of Alexandra Pereira’s globetrotting and experience within the fashion industry.
Q&A:
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What’s your signature beauty style?
Using my hair straightener, I love to create a soft wave in my hair. With time, I believe that people have come to identify me with this style. I go to that conclusion as I constantly receive messages from women from all over asking me how to achieve this look.
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How does the BC Bonacure range you use, fit into your everyday routine?
I am presently using the Peptide Repair Rescue range… Every other day, I will repeat this 3 steps routine using the BC Bonacure line:
1 – Micellar Shampoo: which is ideal for my kind of hair (fine) but also easy to use for normal varieties of hair.
2 – Conditioner: following that I will apply the conditioner
3 – Nutri – Shield Serum: I apply that from the middle to the tips of my hair. It is an ideal solution to protect the hair from the heat of the dryer or straightener while giving it a shine and lightness that is quite incredible.
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What’s your no. 1 hair care tip?
Make time to apply a hair mask on dry hair for 3 – 4 hours once a month. Once you wash the mask away, the hair is completely rejuvenated, feels fuller, thicker and looks amazing. That is an ideal plan for a weekend when you’re slacking around at home (my Sundays).
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What’s the best beauty advice you’ve been given in your industry?
My haircare professional always recommended consistency. I remember the first time he said that, I looked at him like: “what the hell are you talking about?”
Later I understood that by that he mean that treatments need to be done on a regular basis. Even if you buy and use the best products in the world, if you fail to integrate them in a regular routine, it will all be pointless and your hair will punish you for it.
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Describe a typical day in your life?
7:30 – wake up call
7:30 – 8:15: workout
8:15: 09:30: shower, beauty prep, style prep.
9:30 – 10:30: breakfast
10:30 – 13:00: video or photo shoots
13:00 – 15:00: lunch break
15:00 – 20:00: emails, administrative, conferences with the team in Los Angeles
20:00 – 24:00: cook, relax, watch a movie, go out with friends
24:00: sleep
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How has social media changed your attitude to beauty?
Social media has made looking great accessible to everyone, with just the touch of a screen. Before social media and YouTube (more particularly). It was hard for women to get real and sincere beauty tips and tutorials at home. I feel that right now, there are so many beauty professionals and aficionados out there that it is very easy to get the right advice for that. This is a complete revolution for the industry and I believe it is a great tool to democratize the use of beauty products.
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What’s the equation for the perfect Instagram post?
Perfect IG post = quality visuals (know how to retouch a photo) + spontaneity (it has to be and feel real) + relatability (something people can identify with) + credibility (don´t make claims or sell something you´re not convinced of)
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On your Instagram feed, what’s your favourite photograph you’ve posted and why?
As I come up with new content, that is something that changes. Still, at the moment, my favourite photo has been one that was shot in the desert of California, in Joshua Tree National Park.