Whether you’re looking for hair care products that target damaged, frizzy, fine, blonde, grey or dry hair, there’s a L’Oréal Professionel Serie Expert range to suit you. Over 100 years of extensive experience and research into unique ingredients that improve texture, rebuild hair cuticles and strengthen hair fibres from the inside out, led to the various Serie Expert ranges that we know you’ll love. 

If you’re looking to find the perfect range to suit your hair type, look no further! 

Scalp Care 

Healthy hair starts with a healthy scalp. Therefore, any good hair care routine should include scalp care to maintain the fine balance that prevents dandruff, oiliness and irritation. 

The range of Serie Expert Scalp Care shampoos work to balance, cleanse, hydrate and soothe the scalp for healthy, refreshed hair, always. Whether you have coloured hair, a sensitive scalp or are prone to dandruff, there’s a scalp care shampoo for you. 

Main Benefits 

• Maintains balance 
• Prevents dandruff, oiliness and irritation 
• Improves hair health 

For Damaged Hair 

If your hair has been damaged via extensive heat styling, chemical treatments or colouring processes such as balayage and highlights, then Serie Expert Absolut Repair Lipidium is perfect for you. 

The range features shampoo, conditioner and a hair mask all infused with the innovative lipidium complex. This unique system is designed to repair and reconstruct hair fibres from the inside out, leaving your hair feeling softer and looking shinier than ever before. Infused with Gold Quinoa Bran extract and Wheat Protein, these key ingredients work together to reduce damage by up to 77% when used in conjunction. 

Whilst this range provides intense treatment, resurfacing and nourishment, it doesn’t weigh the hair down and also acts as a detangler so your hair is soft and smooth, all day long. 

If you want to give your locks a little more love, the Absolut Repair 10-in-1 Leave In Oil will leave you feeling gorgeous! 

Main Benefits 

• Provides rich nourishment 
• Resurfaces the hair 
• Added softness and detangling 
• Improves shine  
• Provides protection 

For Curly Hair 

Curly and wavy hair requires extra attention as it must be kept hydrated and nourished, in order to maintain defined curls and prevent frizz. To ensure your textured hair always looks its best, we highly recommend the Serie Expert Curl Expression range. 

Formulated with hydrating glycerin, urea and hibiscus seed extract, this range maintains moisture levels and gently exfoliates hair fibres, leaving your hair refreshed and intensely hydrated. 

Main Benefits 

• Deeply hydrating formula 
• Silicone-free 
• Defines curls
• Prevents frizz 

For Coloured Hair

To maintain colour vibrancy and prevent damage as a result of chemical colouring treatments, we absolutely love Vitamino Color A-OX. The extremely gentle and antioxidant-rich formula sufficiently protects hair from external aggressors such as sunlight, chlorine and even hair styling tools, that often lead to colour fade. 

The Vitamino Color Shampoo gently removes impurities, leaving your hair soft and protected. Whilst the Vitamino Color Conditioner ensures hair is more resistant, hydrated and easier to detangle. 

Our hero product is the Color Mask which provides deep conditioning and intensely nourishes hair in just 60 seconds. Featuring the hero ingredient resveratrol, which is a powerful antioxidant inspired by skincare, this colour mask ensures your colour lasts longer, enhances your hair’s natural shine and leads to a brighter and more radiant tone. 

To maximise the effectiveness of this range, we offer a gift set that includes everything you need, to protect your hair colour from fading for up to 8 weeks! 

If you want to take things to the next level, the Multi-Benefit Leave In Treatment provides additional colour protection and improves strength. 

Main Benefits 

• Protects hair colour
• Improves shine  
• Added softness and detangling 
• Gently formula
• Antioxidant-rich 

For Silver, Grey & White Hair 

For those with silver, grey, white or even platinum blonde hair, maintaining a particular colour tone is key to looking and feeling your best. Often when hair is bleached, highlighted or turns grey, natural warm tones begin to show and unwanted brassy and yellow tones become more and more obvious as time goes on. 

To neutralise these tones, the Serie Expert Silver Shampoo is your go-to solution! Featuring an anti-yellowing formula, hair colour appears more vibrant, less brassy and smoother, even after just a few washes. 

Designed to give clarity and shine to grey and white hair, this unique formula will not absorb external pollutants that often lead to yellowing of the hair. So, you can rest assured your hair will always look sharp, whatever the weather!

We highly recommend using this shampoo and conditioner duo every few washes to ensure that your hair remains the perfect tone. 

Main Benefits 

• Anti-yellowing formula 
• Doesn’t absorb external pollutants
• Improves shine 
• Added softness and detangling 
• Maintains colour vibrancy 

For Dry Hair 

Our hair is exposed to a plethora of factors that dry out our hair on a daily basis. Whether it be external aggressors such as heat, humidity, pollution or heat styling and chemical treatments, dry hair is only becoming more common. 

When hair is dry, the cuticle becomes raised and feels rough to the touch, tangles very easily and lacks shine and softness, leaving a hole in your confidence. But don’t fear, Serie Expert Nutrifier is at your rescue! 

The Nurtifier Conditioner delivers the perfect dose of nutrition to dry and undernourished hair. Enriched with coconut oil and glycerol, this nourishing silicone-free formula deeply hydrates hair whilst preventing split ends and breakage as a result of dryness. 

Main Benefits 

• Deeply hydrating formula 
• Silicone-free 
• Prevents split ends and breakage 

For Long Hair Susceptible To Split Ends 

Lucky enough to have lusciously long hair? Then you’re probably used to those unruly split ends that don’t ever seem to go away! Lucky for you, we’ve got your back. With the Serie Expert Inforcer range, hair that is prone to snapping and splitting will be banished. 

Formulated with an advanced combination of vitamin B6 and Biotin, damaged hair will be strengthened, more resistant to breakage and stronger over time. So say goodbye to split ends, for good!

Main Benefits 

• Strengthening formula
• Prevents split ends and breakage 
• Nourishes hair with essential nutrients 

For Frizzy Hair 

If you suffer from unruly, rebellious and frizzy hair, the Serie Expert Liss Unlimited will restore softness, smoothness and shine. Enriched with pro-keratine, kukui and primrose oils, this range cleanses and nourishes hair from root to tip whilst keeping frizz under control. 

Working its magic for upto 4 days after just one use, we promise you’ll never look back! 

Main Benefits 

• Reduces frizz & tames hair  
• Provides enviable shine
• Provides 4 days of smooth locks 

For Fine Hair 

Sometimes fine hair can need a little extra oomph to look its best. If your hair is feeling flat and lifeless, the Serie Expert Volumetry range is perfect for lifting roots and building volume, without weighing your locks down. 

Delivering an anti-gravity effect to boost hair volume whilst adding texture and boosting shine, this range is enriched with salicylic acid to gently cleanse hair, without adding additional weight. 

Main Benefits 

• Reduces frizz & tames hair  
• Provides enviable shine
• Provides 4 days of smooth locks

Whether you have curly, straight, frizzy or grey hair, we hope we’ve helped you find your hair care soulmate. For more products, expertise and inspiration, visit the L’ Oréal Professionnel brand.