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Kérastase Genesis: Discover the Anti-Hair-Fall Range

27

Nov

Madi Cardoso

Madi Cardoso

Take control and tackle your hair concerns with help from the experts.

Seeing hair around the house (on the carpet, in the shower…) and regularly having to pull it out of your hairbrush can really knock your confidence.

Not surprisingly, this is one of the leading hair concerns among women, with 7 out of 10 women in the UK suffering from hair fall or hair loss at some point in their life*. (*Source: Beauty Track Report 2016).

Introducing Genesis…

Developed with input from professional hairdressers as well as dermatologists and nutritionists, the Genesis range from Kérastase targets hair-fall from breakage for healthier-looking locks with more fibre strength and hair resilience.

Did you know? External factors and daily stressors such as styling and environmental pollution can cause the hair fibre to weaken. This leads to strands breaking off in the middle, creating thinner, weaker hair overall.

Genesis harnesses the benefits of professional-standard ingredients such as Aminexil 1.5%, Edelweiss Native Cells and Ginger Root to deliver a powerful anti-fall effect. The result? 84% less hair-fall due to breakage.

Kérastase Genesis Products

Kérastase’s expert range comprises seven formulas, from fortifying shampoos to targeted treatments, for a complete, high-performing hair-care regime.

SHAMPOO:

The Genesis Bain Hydra-Fortifiant is an anti-hair-fall shampoo specifically formulated for fine, weakened hair prone to falling due to breakage. Not only does this shampoo reinforce the hair fibre, it also removes oil build-up on scalp.

For those with thicker, dry hair, Kérastase created the Bain Nutri-Fortifiant. Providing much-needed moisture and nourishment, this formula leaves hair beautifully supple.

Both strengthening shampoos are enriched with the range’s key ingredients to effectively prevent hair from falling.

CONDITIONING FORMULAS:

The Kérastase Genesis Fondant Renforcateur is an expert conditioner which nourishes, softens and fortifies hair, making it easier to untangle. Suitable for even fine hair, this conditioner for hair loss does not weigh your locks down – it delivers just the right amount of moisture and care.

kerastase products on marbled surface

When looking for an intense hydration hit, the Masque Reconstituant is a must. A luxurious, deeply nourishing treatment, this mask powerfully smooths and strengthens the hair fibre.

HEAT PROTECTOR:

The Thermique Defense is an anti hair-fall fortifying blow-dry spray which detangles and hydrates without weighing your hair down. Expertly formulated, it provides heat protection up to 230°C and defends against frizz for up to 24 hours.

TREATMENT:

The Kérastase Genesis Serum Anti-Chute Fortifiant is a daily fortifying serum which is clinically proven to help improve the barrier function of the scalp, building resilience against hair fall and creating the optimal environment for growth.

Hair-Care Routine for Reduced Hair Fall

BATHE: Cleanse your hair with the Genesis Bain Hydra-Fortifiant if you’ve got fine, greasy hair. For those with thick or dry hair, use the Bain Nutri-Fortifiant instead. Apply to damp hair daily, lather and rinse. 

TREAT: Nourish and condition your hair with the Genesis Fondant Renforcateur. Use the Masque Reconstituant once a week for a more intense treatment.

ACTIVATE: Once a day, apply the Serum Fortifiant Anti-Chute to improve the barrier function of the scalp. Use for 6 weeks, morning or night.

PRIME: Whenever using heat on the hair, apply the Thermique Defense to prevent damage.

Shop Kérastase Genesis

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