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Gorgeous Loves – Redken Color Extend Blondage



Katherine Chambers

Katherine Chambers

Love being a blonde, but hate it when your fresh colour dulls to a brassy hue? This new launch from Redken's the one for you.

Say hello to Redken Blondage, your new haircare hero.

Who’s It For?

The clue’s in the name! Blondage is the perfect collection for those looking to brighten blonde hair. The colour-depositing formula tones and stregthens, making blonde locks brighter, bolder and healthier.

What’s the Difference?

With a 400% increase in monthly search volumes for ‘brassy hair’ since 2012, it’s clear blondes are searching for a solution to faded colour. With blondes also complaining of hair breakage due to colouring damage, Redken have created a solution that means you no longer need to choose between adressing these two concerns.

Redken Blondage treats both brassiness and breakage, so no more dull and damaged tresses.

Combining citric acid with violet pigment, the formula proactively strengthens hair from the core whilst toning and banishing unwanted brassy tones on the hair cuticle.

When Should I Use It?

Redken recommend using the system twice a week. Due to the colour-depositing nature of the formula, it’s also recommended you wear gloves when applying. Simply apply the Color Extend Blondage Purple Shampoo to wet hair, lather and rinse well. Repeat if necessary and leave on for 3-5 minutes for maximum benefits. You should then follow with the Color Extend Blondage Conditioner. Leave this on 3-5 minutes and then rinse – simple!

What We Think

We visited the Redken Blondage Tried & Tested event and were beyond impressed. Being one of the first to try out the new system, any brassy tones were banished from our hair and our locks were left bright, glossy and strengthened. We even got a beautiful blow-dry to boot! Redken Blondage gets a firm thumbs up from us. Why? See the results for yourself…

Thanks to the Redken team for the great before and after shots of our Tried & Tested experience.

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