Fire, Earth, Water, Metal, Wood... Let's delve into the world of Ancient Chinese Medicine.
04
Jun
Madi Cardoso
With a clear focus on well-being and mindfulness, skincare-brand Elemental Herbology takes inspiration from long-lived philosophies of the East. These philosophies tell us that the universe is composed of and governed by five elements, those being fire, earth, water, metal and wood.
Each element is generally associated with different characteristics and meanings such as seasons, personality traits and preferences. At Elemental Herbology, each element is also linked to a specific skin type. The metal element, for example, is related to those with more mature skin looking to boost elasticity and reduce fine lines.
Discovering which Elemental Herbology element is right for you allows you to create a complete, tailored beauty regime.
The Fire Element
Season: Summer
Associated with: high energy & activity, ambitious people
Skin Type: congested – oily – prone to breakouts
Skincare Collection: Purity, which uses anti-inflammatory & antibacterial ingredients derived from tea tree, green tea and pumpkin, focussing on calming breakouts and balancing oil production.
The Earth Element
Season: Late Summer
Associated with: completion, harmony, peaceful people
Skin Type: dull – pigmentation – redness
Skincare Collection: Radiance & Vitality, which harnesses the power of natural actives such as vitamin C, AHAs and kombucha to protect the skin from environmental damage and restore vitality and inner balance.
The Water Element
Season: Winter
Associated with: rest, repair, night time, empathetic people
Skin Type: dry – dehydrated – sensitive
Skincare Collection: Hydration, which helps calm and hydrate the skin using natural actives such as hyaluronic acid, chamomile and rose damask .
The Metal Element
Season: Autumn
Associated with: restoring energy, organised & focussed people
Skin Type: mature – fine lines – dark circles
Skincare Collection: Longevity, which aims to boost elasticity and enhance longevity with restorative actives such as blue-green algae, peptides and AHAs
The Wood Element
Season: Spring
Associated with: awakening, fresh growth, morning, caring people
Skin Type: dull – pigmentation – redness – normal – combination
Skincare Collection: Balance, which helps to regulate oil levels while restoring moisture loss with ingredients such as kakadu plum, magnesium and AHAs.
Shop Your Elemental Herbology Element
Embrace the elemental way of life.
Remember: just as your skin type can change (due to hormones, weather conditions and more), so can your element. Your ‘dominant’ element most likely won’t always be the same.
