This year’s Earth Day is April 22nd and the theme is ‘Invest in Our Planet’.
20
Apr
Nicole Walker
With the ever-worsening effects of climate change , it is essential that we act now to preserve our planet. We must create create a better future for the next generation. The beauty industry alone contributes 120 million units of plastic per year; It is estimated that by 2050 there will be more plastic in the ocean than fish! With the rise in popularity of the ‘shelfie’, often featuring an overflowing beauty collection it is obvious that the problem of plastic consumption and beauty isn’t going away. Brands and consumers must take action and move away from single-use plastics, and ideally, banish plastic altogether.
The plastic problem
The issue when it comes to plastic waste is that often recycling isn’t enough. Recyclable plastic can only be recycled so many times, unfortunately it eventually ends up in a landfill or the ocean. Additionally, in the UK we do not have the means to recycle everything placed in recycling bins. The UK actually exports over two thirds of its recyclable waste, we cannot guarantee that it is all being recycled, with reports of waste being dumped in oceans or sent back to the UK.
Materials such as aluminium and glass are a much better option for our environment. Aluminium is particularly environmentally friendly, as it is infinitely recyclable meaning it doesn’t degrade over time. Additionally, using recycled aluminium saves 90% of the energy needed to create aluminium from scratch. WE ARE PARADOXX invests in aluminium packaging to house their products, a more sustainable and environmentally friendly alternative to plastic.
All their products are at least 90% plastic free and the Detox Collection is 100% plastic free. Detox Dry Shampoo is particularly Earth friendly as it is aerosol-free, plastic-free and cleans your hair without using water!
How can you be more Earth friendly?
Multi-use products > Single use products
A way to reduce your environmental impact is switching to multi-use products. The average woman uses 9 beauty products every day and one in four use up to 15 products daily. Investing in high quality, multi-use products doesn’t mean you have to compromise quality, you can buy better and buy less.
WE ARE PARADOXX Repair 3-in-1 Conditioner works as a conditioner, hair mask and finishing creme so you can enjoy so much more out of just one product, = less packaging and less waste. Similarly, WE ARE PARADOXX Super Fuel Face, Hair + Body Oil works for all your skin and hair dryness.
Recycle from your bathroom
Pop a recycling bin into your bathroom and follow the guidance on separating materials prior to recycling. WE ARE PARADOXX share helpful tips on how to recycle their components on their website.
Reduce, Reduce, Reduce
Only open and use what you need. Beauty products can last much longer if they’re left unopened, it is a good idea to finish one product before starting another, no matter how tempting it may be to trial everything at once.
