Team Gorgeous are big advocates of ethical beauty, and no one does it better than Pai Skincare, the latest addition to the Gorgeous Shop family.

The Origins of Pai Skincare

Pai (meaning “goodness”) was created after founder Sarah Brown’s skin became unusually irritated, hyper-sensitive and acne-prone in her mid-twenties. Finding the right products to soothe her skin and prevent irritating it further became a daily battle. Sarah found the products claiming to be “organic” and “hypoallergenic” often also included synthetic and known irritant ingredients.

Made in London, Pai takes a simple approach to skincare. Using only the highest quality ingredients, avoiding any potentially skin-irritating nasties, Pai maintains high ethical standards across all aspects of the brand. When it comes to what goes into their products, Pai believes in purity and transparency. Pai’s products are certified by the Soil Association, the Cruelty Free Leaping Bunny organisation and The Vegan Society. Products carrying the Soil Association logo are 100% natural.

Five Minutes with Pai’s Creator

We were lucky enough to grab five minutes with Sarah Brown, the woman behind the brand to find out what drove her to create this ethical skincare line.

1. What inspired you to create Pai?
   

   My inspiration for starting Pai was a really bad rash. In my mid-twenties I developed a condition called chronic urticaria; overnight my skin went into total meltdown and became hyper-reactive. Numerous visits to hospital provided no real solution, and, in desperation, I turned to natural and organic products. It proved a shopping minefield – most products weren’t nearly as natural as they claimed and my skin couldn’t tolerate those that were! I hit a brick wall. I finally took matters into my own hands – after keeping many product and food diaries, I started to learn what my triggers were and how to manage my skin better. I knew there must be other people in the same boat as me, so I set about to create a line of truly organic products that was backed up by certification and underpinned by a brilliant customer support service. Ten years later, here we are!

2. Why are the ethics behind Pai so important to you?

   I created Pai for people like me. It’s everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle. At Pai, we believe in quality, purity and transparency. If you have sensitive skin, it’s so important to know exactly what’s in your products. For me, transparency means seeking external certification so you know all of our formulas stand up to scrutiny, and we’re proud of the lengths we go to to make sure they do.

3. What’s your skincare routine like?

   I keep it simple in the morning. Partly because I have two toddlers, but also because when you have sensitive skin less is more! I’ll splash my face with water and apply our Geranium & Thistle Rebalancing Day Cream. I’ve used it for ten years and find it provides the perfect level of moisture for my skin while making a great non-greasy base for makeup. As I get older, I’m finding that my skin feels more crepey in texture and really benefits from a little extra conditioning. I’ll invest a little more time in the evenings. Shutting the bathroom door and spending 10 minutes on a mask or in the bath is the ultimate ‘me time’; but most of the time I’ll just spend a little longer on the everyday steps in my routine. I cleanse with our Camellia & Rose Gentle Hydrating Cleanser and follow with a firm facial massage using our Age Confidence Echium & Amaranth Facial Oil. It contains organic Rose, May Chang and Lime Oils which give it a gentle but deeply relaxing scent that really helps you unwind at the end of the day.

4. If you had to pick just one Pai product, what would it be and why?

   It would have to be our Rosehip BioRegenerate Oil. It has magical powers! It’s the product people report the most immediate effects with. It feeds the skin in the most beautiful and simple way.

5. What’s your number one beauty secret?

   Quite simply – balance. When your oil and pH levels are perfectly balanced, skin will be healthy and calm. Unfortunately there are a lot of obstacles that get in the way of balanced skin – foaming detergents and alcohol being the main culprits. These ingredients both strip the skin of its natural oils leaving it exposed and prone to reaction. The first step to achieving skin balance is to invest in a detergent-free Cleanser – you’ll see a difference pretty quickly.

6. What are you most proud of when it comes to Pai?

   I’m proud that we manufacture our own products so that we can maintain their absolute purity and quality.

7. What’s next for Pai and Sarah Brown?

   It’s been an incredibly busy year, we’ve been working away behind the scenes, kitting out a brand new (and may I say, state of the art) manufacturing facility. This means that we can scale up our production by 600% to help us meet growing demand. It’s a huge milestone for us, particularly when I think back to my cramped and drafty garage where I made the first Pai products. Next on the agenda: perfecting two exciting new products for 2018. Watch this space!

Fans of Pai Skincare

Loved by beauty journalists around the world, Pai’s a true beauty influencer favourite. Top industry experts including A Model Recommends, Into the Gloss and That’s Not My Age are counted amongst Pai’s firm fans.

Gorgeous Favourites

1. Pai Skincare Rosehip BioRegenerate Oil – The brand’s best-selling skin multi-tasker, nourishing Rosehip Oil helps to tackle a number of skin concerns. Fine lines, scars, stretch marks, uneven skin tone, sun damage, blemishes are all targeted. Skin is left deeply conditioned and looking healthy. Great for sensitive skin, the Rosehip Oil gets its deep orange colour from Pai’s unique and highly effective blend of Rosehip fruit and seed CO2 extractions. You can shop a limited edition size of the best-selling skin multi-tasker on Gorgeous Shop now.
2. Pai Skincare Camellia & Rose Gentle Hydrating Cleanser – Suitable for every type of sensitive skin, Pai’s Camellia & Rose Gentle Hydrating Cleanser is a detergent and alcohol-free formula. The cleanser works to maintain the skin’s natural oil and pH balance. Enriched with hydrating properties to keep the skin soft and moisturised, it’s also boosted by the natural benefits of Camellia oil and Rose Otto oil. You can pick up the Camellia & Rose Gentle Hydrating Cleanser as part of The Landmark Collection on Gorgeous Shop now.

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