Loved by Anne Hathaway, Sarah Jessica Parker, Miley Cyrus and more, this high-performance beauty brand has been on the radar of beauty-lovers in the know for over 15 years...
09
Jan
Katherine Chambers
It’s no surprise beauty editors from the likes of Vogue and ELLE are continuing to shout the praise of AmazingCosmetics. Founded in 1999 by best friends Sue Katz and Lisa Thurman, AmazingCosmetics was built on the belief that ‘a woman’s complexion should be treated with her cosmetics as well as her skin care products’.
The friends set out to make that belief a reality when they started the brand with the truly AmazingConcealer, which they believed was the most essential product when it comes to complexion.
Beauty Experts Love AmazingConcealer
Beauty editors love AmazingCosmetics, fact. In the January 2018 issue of ELLE, beauty director Sophie Beresiner recommended AmazingCosmetics’ Amazing Concealer to a reader, stating ‘have you tried AmazingCosmetics’ Amazing Concealer? It is, well, amazing. Thick and sticky.’
Sophie isn’t the only expert shouting loud and product about this wonder product. Lisa Niven, Vogue Online’s beauty editor, also included the Amazing Concealer in their roundup of Best Concealers for 2017. Lisa stated, ‘A true cult favourite, AmazingConcealer by AmazingCosmetics is water-resistant, non-creasing and highly pigmented, for great coverage that really lasts. They don’t call it amazing for nothing.’
Transcending beauty journalists, Look Magazine’s fashion stylist Lucie Clifford also sung the praises of the cult concealer, stating ‘there’s nothing this concealer can’t cover. Don’t believe me? Check out the hundreds of positive reviews online.’
Not only does the AmazingConcealer feature repeatedly in the beauty press, it’s has been featured on the likes of Gossip Girl, Sex and the City and Mad Men. From there the brand has grown and expanded, now offering concealer, primer, foundation and much more.
AmazingCosmetics’ Celebrity Following
Model and beauty icon Rosie Huntington-Whiteley cited AmazingCosmetics’ concealer as a beauty favourite, listing it as part of her ‘two-minute face’. When speaking to the press, Rosie was quoted as saying ‘I’ve got the whole flight thing down to a T. I have what I call my two-minute face, AmazingCosmetics concealer, Hourglass Ambient Lighting Blush, a little bit of loose powder – all topped off with huge sunglasses.’
The #TeamGorgeous’ Favourite
The latest AmazingCosmetics’ arrival at Gorgeous Shop is the Illuminating Primer. Prolonging the wear time of makeup, brightening skin and evening out skin tone while also highlighting and blurring imperfections, the miracle primer can also double up as a highlighter when applied above foundation directly to your cheekbones, Cupid’s bow and brow bone. It’s a true #TeamGorgeous favourite, with Katherine loving shade ‘Glow’ for a night-out radiance booster.
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