NOUGHTY Purple Reign Tone Correcting Shampoo 250ml

Ideal for: Blonde, silver & grey hair. Neutralises yellow tones.

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RRP £7.99


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Boasting antioxidant blackcurrant and blueberry, the tone-correcting Purple Reign Shampoo works to remove brassy yellow and orange tones, leaving hair looking brighter, rejuvenated and fresher. Enriched with glycerine, this expert purple shampoo gently cleanses, moisturises and softens your locks.

Especially formulated for blonde, silver and grey hair.

97% natural ingredients. Free of sulphates, parabens, silicones and petrochemicals.

All NOUGHTY products are certified vegan and cruelty-free.


Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43

Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.

Achieve your coolest, most nourished blonde yet with NOUGHTY's superb Purple Reign collection.

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