To prolong vibrancy, use the Shine Protect Conditioner, enriched with a UV filter and a Vitamin E derivative, helping maintain colour radiance and shine for up to 8 weeks. Our Shine Oil, infused with precious flower oils, further boosts your colour’s depth and reflective shine while leaving your hair feeling smooth and silky.
Préférence also provides a sensorial fragrance for a more enjoyable colouring experience from start to finish.
With over 50 years of colour expertise, Préférence has been creating salon-inspired, at-home hair colour since the 1970s - also giving rise to the iconic “Because You’re Worth It” tagline that continues to embody confidence and self-worth today.
Reminder: Always perform a 48-hour patch test before colouring.
Ingredients
COLOURANT GEL: OLEIC ACID, AQUA / WATER, COCAMIDE MIPA, OCTYLDODECANOL, BENZYL ALCOHOL, ALCOHOL DENAT., ETHANOLAMINE, AMMONIUM HYDROXIDE, OLETH-30, HEXADIMETHRINE CHLORIDE, 2,4-DIAMINOPHENOXYETHANOL HCL, MEA-LAURETH SULFATE, 2-AMINO-3-HYDROXYPYRIDINE, M-AMINOPHENOL, THIOGLYCERIN, TOLUENE-2,5-DIAMINE, AMMONIUM THIOLACTATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, EDTA, ERYTHORBIC ACID, PARFUM / FRAGRANCE. (F.I.L. C234464/1)
1171216 - DEVELOPER CREAM: AQUA / WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM SALICYLATE, TRIDECETH-2 CARBOXAMIDE MEA, PHOSPHORIC ACID, CETEARETH-25, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, GLYCERIN. (F.I.L. C202319/2)
1217043 A- SHINE PROTECT CONDITIONER: AQUA / WATER, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, TOCOPHERYL ACETATE, SODIUM PCA, PHENOXYETHANOL, ETHYLHEXYL SALICYLATE, TRIDECETH-6, CHLORHEXIDINE DIGLUCONATE, LIMONENE, CAMELINA SATIVA SEED OIL, LINALOOL, BENZYL ALCOHOL, BENZYL BENZOATE, GERANIOL, CETRIMONIUM CHLORIDE, CITRONELLOL, HEXYL CINNAMAL, AMYL CINNAMAL, PARFUM / FRAGRANCE. (F.I.L. C232981/1)
1200281 - PRECIOUS OIL: PPG-5-CETETH-20, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, PARFUM / FRAGRANCE, COCOS NUCIFERA OIL / COCONUT OIL, TOCOPHEROL, CAMELLIA OLEIFERA SEED OIL. (F.I.L. C234136/1)
STEP 2 – PREPARE THE COLOUR Place a towel over your shoulders and put on the gloves provided. Open the Colouring Cream and pour it entirely into the Developer Bottle. Close the bottle with the applicator tip and shake well until the mixture is fully blended. Important: Twist the applicator tip open immediately after shaking to prevent pressure build-up or overflow.
STEP 3 – APPLY THE COLOUR Divide your hair into small, even sections and apply the mixture evenly from root to ends. Follow the recommended development time in the instructions. Once complete, rinse thoroughly and apply the conditioner provided, then rinse again.
