Ideal for fine, flat hair craving volume, body and strength without heaviness or breakage.
This volumizing shampoo gently cleanses while lifting hair at the root and delivering noticeable fullness. Formulated with upcycled rice rich in amino acids, it strengthens hair from within and adds resilience for daily styling. The vegan* formula uses 91% natural materials and is free from sulphates**, parabens, silicones and mineral oils. Used with Add Volume Styling Foam, it boosts volume up to 3 times and reduces breakage by up to 99% versus untreated hair.
Key Benefits
- Gently cleanses while providing body and fullness without weight
- Strengthens hair, making it thicker and more resilient
- Enriched with upcycled rice and amino acids for structural support
- Boosts volume up to 3x and reduces breakage by up to 99%
- Vegan*, dermatologically tested, clean formula with 91% natural materials
*No animal-derived ingredients**SLS Sodium Lauryl Sulfate; SLES Sodium Laureth Sulfate
Apply to wet hair, lather and rinse. Repeat if needed. Follow with conditioner or treatment for best results.
This volumizing shampoo is a game-changer for fine hair that falls flat. It delivers serious lift and body while strengthening strands, and we love the clean formula without sacrificing performance.

