ghd Chronos Max Wide Plate Hair Straightener - Black

Are you looking for sleek, shiny & smooth results that last all day?

No need to wait anymore, gorgeous. Introducing the BRAND NEW ghd Chronos Max - Wide Plate Hair Straightener in classic black for 3X faster₁ styling, in just one stroke₄.

ghd’s cutting-edge HD motion-responsiveTM technology is now available in wide plate styling to transform long, thick and curly hair in one stroke for results that last 24hrs₂, With no extreme heat damage!₅.

Being 2X more responsive₈, ghd Chronos Max continuously adapts to your styling movements to ensure the optimum styling temperature of 185°C is continuously monitored, even on thick and curly 4C hair. Delivering up to 90% more shine₃, 2.5X less frizz₄ and up to 2X more breakage protection₆.

The combination of 85% larger close-edge plates₇ with ghd's HD motion-responsiveTM technology allows you to take large sections and style with speed and precision,getting closer to the roots when styling for perfect results from root to tip, especially on long, thick and curly hair. Now you achieve up to 3X straighter hair₉ in one stroke for the ultimate professional finish, fast₁.

High-definition styling, now maximised...

Key Features:

- IDEAL FOR LONG, THICK & CURLY HAIR – ghd Chronos Max has 85% larger plates than the ghd gold

- 3X FASTER₁ HD STYLING – In just one stroke, achieve high-definition results with up to 90% more shine₃ and 2.5X less frizz₄.

- STYLE THAT LASTS ALL DAY LONG – create styles that last 24hrs₂

- MAXIMISE STYLING CONTROL – Wider but also closer to the root! Featuring ghd Chronos Max has close-edge plates designed to style right from root to tip for maximum styling control.

- OPTIMUM STYLING TEMPERATURE OF 185°C – For all hair types. Any hotter will damage your hair, any cooler will compromise your style and longevity.

- STRAIGHTEN. CURL. WAVE – More than just a straightener. With ghd Chronos Max, you can effortlessly switch up your style whilst HD motion-responsiveTM technology continuously adapts to your styling movements delivering unrivaled heat monitoring accuracy.

- SMART SLEEP MODE – After 10 minutes of inactivity, ghd Chronos Max will automatically switch off so you have extra peace of mind.

- UK'S #1 STRAIGHTENER BRAND – Since 2001, stylists have trusted ghd to deliver good hair days in salons and at home. Join the millions empowered with good hair days, every day*

*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.

₁ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses

₂ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style

₃ Technical test in a lab on brunette hair, measured vs. naturally dried hair

₄ Technical test in a lab on frizzy hair, vs naturally dried hair 

₅ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a ""Strength Reduction""). Extreme heat damage is a Strength Reduction of more than 0.005​

₆ Vs competitor styler operating at 235oC

₇ Vs ghd gold

₈ Vs ghd platinum+ with ultra-zone technology

₉ Technical test in a lab on wavy hair, vs naturally dried hair