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View All Products
Volume
Volume
Smooth
Smooth
Texture
Texture
Shine
Shine
Fixing Hairsprays
Fixing Hairsprays

About the Brand

Express your individuality with Wella Professionals EIMI.

Launched in 2015, the EIMI line comprises high-performance styling products that allow you to have control over your hairstyle and unleash your creativity, from shine-enhancing sprays to texturising dry shampoos.

EIMI’s ranges include the innovative Smooth and Volume as well as the powerhouse Fixing Hairsprays.

Whatever your hair type – style it easily and effectively with EIMI.

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Discover Wella Professionals...

Wella Professionals was set up by Franz Stroher after he looked into current hair trends. His first focus was actually making tulles which are the bases for wigs.1980 saw the invention of the tullermoid waterproof. Soon after the Stropher brothers were brought into their fathers’ business.

After wigs started to go out of business, brothers Karl and George looked into women’s beauty needs, and came up with a perming appliance which was designed to give women permanent waves. This was the first product to be mass produced. From there, their innovative solutions continued at a steady pace - and they developed the very first hairdryer with a built-in motor.

Wella continue to create new, unique hair styling, colouring and haircare products. One of their most famous lines being Koleston which increased the company’s popularity.

In 2015, Wella Professionals launched a new line – Wella Professionals EIMI. This line is their styling range, a collection of products made for you to have creative freedom over your hairstyle. Wella provides EIMI texture products, and EIMI smooth products. With sprays, mists, mousses and creams, you have everything you need for your perfect look.

Ones to Try:
  • Wella Professionals EIMI Root Shoot – a root lifting mousse which is the perfect product to create outstanding body and volume to the hair with a long-lasting finish. Leaving you will a killer hairstyle.

  • Wella Professionals EIMI Pearl Styler – this medium hold gel can be used to create texture and re-workable style, with a shine finish. Due to the versatility of this product, there is an array of different looks you can achieve from just this one product – a natural, tousled look, or give extra lift to those shorter styles.