Pioneering Shampoo Formulas
Founded in 1960s New York, Redken was one of the first hair care brands to combine beauty with science. Developed in response to allergic reactions due to bleaching and harsh products in the 1950s, Redken revolutionised the industry with gentle, yet highly effective hair care products.
As a visionary brand, Redken’s high quality formulas are founded on the science of protein and moisture. Each shampoo is specially formulated using advanced technology to target specific needs for each individual hair type. Whether you need to balance your pH levels to enhance colour vibrancy, a light cleanse to boost volume or babassu oil to smooth frizz, Redken have developed an extensive range of formulas to address every hair concern.
Which Shampoo Is Right For Me?
Choosing the right Redken shampoo for your needs is crucial to achieve your desired results! Here are our top recommendations for different hair types:For Damaged Hair
If your hair is damaged or you suffer from breakages and split ends, we highly recommend Redken’s Extreme Shampoo. Formulated with amino acids, arginine and citric add, this shampoo will strengthen, fortify and smooth damaged hair for long term maintenance. If you’re suffering from extreme damage, use this shampoo as part of the Extreme Hair Care System which includes Extreme Conditioner and Extreme Anti-Snap treatment.For Dry Hair
For those with dry, brittle hair, opt for Redken’s All Soft Argan Oil Shampoo for increased suppleness and shine. If your hair is suffering from particularly severe dryness, we would recommend using Redken’s All Soft Mega Shampoo. Infused with Aloe Vera, this formula hydrates, strengthens and locks in moisture to add softness, shine and improve maintainability.For Coloured Hair
Protecting coloured hair in between salon visits is so important for preventing fading or colour changes. To extend the life of your coloured hair and prevent dryness, use Redken’s Colour Extend Magnetics Shampoo. This special formula balances pH levels to ensure the tone and colour of your hair is maintained. However if you’re a blonde, opt for their Blondage High Bright Shampoo. Bursting with Vitamin C, this shampoo will keep your hair bright and vibrant.