About the brand

 

There are some things in life worth being serious about. And then, there's not taking ourselves too seriously. Here at Noughty, our aim is to bring this balance to your beauty choices. Despite being natural, we never sacrifice performance or experience. Our range of award-winning products will help you to fight the frizz, battle product build up or simply define those curls. We passionately believe in the importance of being unique and since all hair types are unique, we offer solutions for any type of hair by building personalised, benefit-led regimes.

 

 

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About the brand

The NOUGHTY range of award winning products are sourced and formulated by a team of dedicated experts, with over 80 combined years of product development experience.

This inspiring and innovative team includes beauty botanist Jennifer Hirsch who specializes in the chemistry of plants and their sustainability. They passionately believe in the importance of being unique and since all hair types are unique, they offer solutions for any type of hair by building personalised, benefit-led regimes.

Despite being natural, there is no sacrifice on performance, authenticity, experience or innovation.

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