NOUGHTY - About the Brand

There are some things in life worth being serious about. And then, there's not taking ourselves too seriously.

NOUGHTY’s aim is to bring balance to your beauty choices. Despite being natural, NOUGHTY never sacrifice performance or experience. Their range of award-winning products will help you fight frizz, battle product build-up or simply define your curls.

NOUGHTY passionately believe in the importance of being unique - and since all hair types are unique - they offer solutions for any type of hair by building personalised, benefit-led regimes.

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Discover NOUGHTY...

Founded in 2016 in the UK, NOUGHTY are big advocates of self-confidence, acceptance, development, love and, of course, a little bit of naughtiness.

NOUGHTY’s award-winning formulas are created by a team of dedicated experts, with over 80 combined years of product-development experience. Part of this innovative team is Jennifer Hirsch, a beauty botanist who specialises in the chemistry of plants and their sustainability.

The hair-care brand always aims to provide transparent, truthful information about their ingredients and formulations. All of NOUGHTY’s products are vegan-friendly and cruelty-free. What’s more, they do not contain silicones, sulphates, parabens or petrochemicals.

The much-loved brand offers specialist ranges for every hair type and concern, including the To the Rescue collection for dry, damaged hair, and the Wave Hello system for those with wavy locks. For those

with blonde hair, the Blondie Locks shampoo and conditioner are a must.

If you’re looking for an intensive treatment, go for the nourishing NOUGHTY leave-in conditioner. Packed-full of hydrating ingredients such as sweet almond extract and argan oil, this formula helps bring your hair back to life.

Shop all your favourite NOUGHTY hair products online at Gorgeous Shop.