Vegan and Cruelty Free

Solutions for any type of hair by building personalised, benefit-led regimes...

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Meet New Hello Curls

Define standout curls on day one and reshape between washes. Prepare to be the subject of serious curl envy.

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Rescue Damaged Hair

Come charging to the rescue of dry, damaged and over-processed hair with this multi-award winning super-quenching treatment.

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Categories

View All Products
View All Products
Body Care
Body Care
To The Rescue
To The Rescue
Wave Hello
Wave Hello
1 Hit Wonder
1 Hit Wonder
Blonde Locks
Blonde Locks
Care Taker
Care Taker
Colour Bomb
Colour Bomb
Detox Dynamic
Detox Dynamic
Tough Cookie
Tough Cookie
Pumped Up
Pumped Up

NOUGHTY - About the Brand

There are some things in life worth being serious about. And then, there's not taking ourselves too seriously.

NOUGHTY’s aim is to bring balance to your beauty choices. Despite being natural, NOUGHTY never sacrifice performance or experience. Their range of award-winning products will help you fight frizz, battle product build-up or simply define your curls.

NOUGHTY passionately believe in the importance of being unique - and since all hair types are unique - they offer solutions for any type of hair by building personalised, benefit-led regimes.

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Discover NOUGHTY...

Founded in 2016 in the UK, NOUGHTY are big advocates of self-confidence, acceptance, development, love and, of course, a little bit of naughtiness.

NOUGHTY’s award-winning formulas are created by a team of dedicated experts, with over 80 combined years of product-development experience. Part of this innovative team is Jennifer Hirsch, a beauty botanist who specialises in the chemistry of plants and their sustainability.

The hair-care brand always aims to provide transparent, truthful information about their ingredients and formulations. All of NOUGHTY’s products are vegan-friendly and cruelty-free. What’s more, they do not contain silicones, sulphates, parabens or petrochemicals.

The much-loved brand offers specialist ranges for every hair type and concern, including the To the Rescue collection for dry, damaged hair, and the Wave Hello system for those with wavy locks. For those

with blonde hair, the Blondie Locks shampoo and conditioner are a must.

If you’re looking for an intensive treatment, go for the nourishing NOUGHTY leave-in conditioner. Packed-full of hydrating ingredients such as sweet almond extract and argan oil, this formula helps bring your hair back to life.

Shop all your favourite NOUGHTY hair products online at Gorgeous Shop.