About Maybelline New York

Straight from the streets of NYC comes makeup that’s fun, fearless, and totally wearable.

Maybelline masters everything from everyday basics to major trend moments. Lash Sensational, Fit Me, SuperStay… the hits just keep coming. Beauty that works as hard as you do.

Maybelline New York is the number one global cosmetics brand, available in over 129 countries worldwide. With over 200 products to their name, Maybelline combine technologically advanced formulas with on-trend fashion-forward expertise to allow their researchers and scientists to create accessible cosmetics with an urban edge and a spirited style.