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Living Proof - About the Brand

At Living Proof, every shampoo, conditioner, and styling product is designed to deliver maximum results that you can count on, regardless of your hair type or colour.

How? Through science. Whether you have fine, thick, curly, or straight hair, Living Proof is committed to helping you achieve the hair care results that you’ve always dreamed of, and that you deserve…

But what really sets Living Proof apart? Each formula is crafted using cutting-edge technology and high-quality ingredients that work together to provide salon-worthy results right at home. You can trust that every product has been tried and tested, and is designed to solve your unique hair challenges while enhancing your hair’s natural beauty.

So, what can you expect from Living Proof? Picture this: thickening mousses that give your hair the volume it craves, shampoos that add fullness and texture, and nourishing conditioners that transform dry, brittle hair into silky, manageable strands. Whether you’re looking to smooth frizz, boost shine, or achieve long-lasting styles, Living Proof has you covered.

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Discover Living Proof

Founded in 2005 by an unexpected dream team (biotech scientists from MIT and top hair stylists) Living Proof is all about innovation and creativity in hair care.

This powerhouse collaboration set out to tackle the everyday hair problems we all face, and their mission is simple yet ambitious: to develop innovative hair care solutions that truly make a difference day to day, wherever life takes you.

Gorgeous Shop has all your favourite Living Proof haircare products. Fast delivery.