About the brand

Style is a visual language that unites creative people everywhere. At KMS, we use the powerful language of style to collaborate with our community and collect ideas – curate – from the most inspiring places in the world: runways, urban fashion districts and the streets.

Our products, organised intuitively into Start. Style. Finish. are influenced by the style we see, with input from our community of global creatives, and performance delivered by high-performing TRIfinity Technology. Itʼs how we create. How we relate. While it might not save the world, great style can make your day.

Style Matters.

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Get that extra 10 minutes in the morning with Quick Blow Dry.

About the brand

Founded in 1976, with their first product being the NEFA (Natural Essential Fatty Acids) Shampoo. After launching their brand with the KMS California shampoo a new styling and setting gel was introduced, and innovation thermal styling protect launched six years later.

1985 saw the release of one of the first leave-ins, a conditioner which provided a detangling and moisture which soon became of the companies greatly successful products. In 1992 the first KMS California reconstructor was introduced – a product which adds pliability and shine to damaged, brittle and splitting hair.

1995 and 1996 were the years of two game changing products being introduced. FLATOUT – a non-chemical relaxer which evolved into their product of today THERMASHAPE straightening crème which provides easy smoothing and straightening whilst protecting the hair from heat. HAIRPLAY was also introduced – a moulding clay still loved by professionals today.

The iconic mattifying product was born – HAIRPLAY Dry Wax was developed produce a matte finish and has been a best-seller ever since. Over the next ten years KMS California Hair Products continued to launch a number of innovative products benefitting men and women all over the world. In 2016 KMS celebrated 40 years of innovation. KMS believe in using START. STYLE. FINISH.

START – products include the AHA structure complex, which primes the hair by improving the inside as well as the outside of the hair. This means that STYLE products are able to adhere evenly.
STYLE – containing innovative shaping blends means each products allows you to create the style you want.
FINISH – formulated with flexible sealing compounds they help to prolong the effects of style products holding for up to 3 days.

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