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Grey hair is no longer something to be hidden away or banished to the days of the blue rinse. From granny cool, to the catwalks of Fashion Week and the hair of red carpet royalty, silver is no longer second best.

With Goldwell Global Master, Lisa Whiteman, stating that nothing inspires her more than colour, it’s clear that you’re sought-after shade of silver is in safe hands with Goldwell Silver.

The unique FadeStopFormula in the Silver collection works to minimise colour fading with every use, while Goldwell’s unique Luminescine technology transforms non-visible UV light into visible light for stunning shine and ‘wow’ colour and luminosity.

With the range used by certified haircare professionals in-salon, as well as at home, you can rest assured your colour-treated hair will look salon-fresh, vivid and vibrant from one wash to the next with Goldwell Silver.   

So don’t panic if you need to leave it a little longer between salon visits, thanks to Goldwell Silver you can keep your platinum blonde beautiful and your silver stylish and vibrant from one appointment to the next with ease.

If you’re looking for a little more styling inspiration, Goldwell have also created the GOLDWELL EDUCATION PLUS App, downloadable in the App Store and Google Play Store, which is full of looks and techniques to inspire your haircare and styling regime.