The idea began in 1940 when brothers, David and Eric Aylott were working in the British film industry, as makeup artists. The men began to grow frustrated with the resources in which were available for them to be able to complement their clients features, this is when they took it upon themselves to make a brand to combat this gap in the market. Eylure was born.
The very first pair of Eylure lashes they produced were made from fur, which were soon given the name Mink Lashes by American fans.
The brothers wanted to be able to enhance how beautiful the wearers eyes were with their extensions as well as their own makeup and stick on nails. Eylure Beauty Products continued to grow in popularity and were soon in Department stores and Chemists.
The brand became very well established by the 1960s and they decided to open the very first factory to mass product lashes. Soon their eyelashes were being worn by influential celebrities such as Twiggy and Dusty Springfield, as well as being advertised in VOGUE.
Soon after in 1996 they were award with the Queens Award to Industry.
From Pre-glued to strip lashes, individual to flick lashes, it seems Eylue has thought of it all. They have lashes for different looks, natural, voluminous, lengthened, dramatic and exaggerated lashes. With an extensive range of lashes there is something for everyone!
Eylure eyebrow kits such as the Dybrow has also proven very popular, giving people an accessible eyebrow cosmetic. Even with their ever-growing success, they have stayed true to themselves and have kept their products price tag very affordable! Ones to try:
Eylure Dybrow – an eyebrow dying kit which will keep your brows on trend as it darkens and thickens their appearance, perfect for all year round! Results will last for up to 6 weeks.
Eylure Naturalites Multi Pack Evening Wear 107 – perfect lashes to help enhance that smokey eye, or to be worn alone with a bold lip! The multi pack means it’s never been cheaper to stock up on your favourite lashes to complete your evening look!