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Discover Ardell...

Creator of the iconic Wispies false lashes, ARDELL was founded in 1971 by Arnold and Sydell Miller. Inspired by movie magic, the trend for false lashes started after the leading lady of legendary director D.W. Griffith’s movie wore lashes created by a wig maker to ensure her character had glamorous and fluttering lashes for the film.

Now one of the world’s best-selling faux lash brands, ARDELL lashes are created to add realistic volume and length to lashes, enhancing but not overpowering the look of the wearer. Staying true to the mission of giving women beautiful, unforgettable eyes, the much-loved lash brand continues to grow in popularity, with an array of lash styles including the signature Wispies, 105s and 101s.

Featured in the likes of InStyle, Allure and Brides, ARDELL lashes are loved by the beauty press, further highlighting their industry-favoured position. With famous fans including Heidi Klum and Sarah Silverman, many a red carpet has been graced by an ARDELL lash-wearer.

Worn and used by women looking to enhance their own beauty, beauty professionals and industry-leading makeup artists, ARDELL’s comfortable and affordable lashes make them a small luxury that boosts beauty in an instant.

With makeup artists all in agreement that a red carpet look is never complete without a pair of lashes to add glamour and accentuate the eyes, ARDELL now has over 125 different lash styles to ensure there’s a lash for every occasion.

With an array of brow products created by ARDELL too, you can ensure your look is complete with the brand providing everything you need to perfect those peepers.